Amsterdam
1 week ago
Digital Marketer
Inner Circle
Amsterdam
1 week ago
Digital Marketer
Inner Circle, a dating app, is seeking a Digital Marketer to drive paid growth across Latam and European markets. The role involves managing paid campaigns, data analysis, ASO, and testing, with a hybrid work model in Amsterdam. Requires 2-3 years of experience in performance marketing and proficiency in English.
AI-enabledHybridFull-timeMid LevelMeta AdsGoogle Ads
Digital Marketer
Inner Circle, a dating app, is seeking a Digital Marketer to drive paid growth across Latam and European markets. The role involves managing paid campaigns, data analysis, ASO, and testing, with a hybrid work model in Amsterdam. Requires 2-3 years of experience in performance marketing and proficiency in English.
AI-enabledHybridFull-timeMid LevelMeta Ads
Salary
Not specified
Core Qualifications
Technical (Must-have)
Meta AdsGoogle AdsTikTok AdsApple Search AdsGoogle AnalyticsSQLASOAI ToolsCampaign ManagementData Analysis
Soft Skills
ProactiveAnalyticalInnovativeTech-savvyStructuredOrganized
Preferred Qualifications
Technical (Nice-to-have)
SmartlySplitmetricsSpanish
Key Responsibilities
- Independently manage and optimise paid campaigns for AR, CO, CL and NL, hitting new member growth, spend, CPA and ROI targets
- Proactively identify and implement optimisations to improve the efficiency of existing campaigns
- Keep paid strategy tightly integrated with brand messaging and creative
- Work closely with local market teams to stay grounded in on-the-ground priorities and nuances
- Interpret performance data to diagnose issues, spot opportunities and propose actionable solutions
- Present performance insights and recommendations to stakeholders, informing investment prioritisation
- Contribute data-driven insights that shape targeting and creative choices
- Develop and execute ASO strategies to enhance app visibility and conversion
- Design and run independent tests to drive incremental growth and improve existing funnels
- Test new tools and AI-driven approaches to work faster and smarter
Digital MarketingPerformance MarketingPaid CampaignsASOData AnalysisDating AppAmsterdamHybridFull-timeMarketing