4 days ago

SEO & Organic Growth marketer

ING Nederland

Amsterdam

4 days ago

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ING is seeking an SEO & Organic Growth marketer to own the end-to-end organic growth strategy and drive measurable impact. This on-site role in Amsterdam requires 5+ years of hands-on SEO experience, strong execution skills, and the ability to embed SEO into agile product teams.

On-siteFull-timeSeniorSEOTechnical SEO

SEO & Organic Growth marketer

Apply

On-siteFull-timeSeniorSEO

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

Senior: 5+ years hands-on SEO and organic growth experience

Core Qualifications

Technical (Must-have)

SEOTechnical SEOContent OptimizationInformation ArchitectureStructured DataA/B TestingAnalytical SkillsAgileProduct TeamsAIAutomation

Soft Skills

CuriousPragmaticAction-OrientedCollaborationInfluence

Key Responsibilities

•Own and execute the end-to-end organic growth strategy across classical search, AI-driven search, LLMs and social discovery platforms.
•Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact.
•Build, maintain and continuously optimise a scalable organic growth engine, including tooling, processes, templates and standards.
•Actively analyse, optimise and improve organic performance through Technical SEO, Content optimisation, Information architecture, Structured data, GEO and AI-search readiness.
•Set up and own experiments, A/B tests and pilots to validate new growth levers and emerging search behaviours.
•Embed SEO structurally in agile product teams, ensuring it is part of refinement, design, development and release cycles.
•Translate SEO requirements into clear tickets, acceptance criteria and implementation guidance for developers and designers.
•Take full accountability for organic growth results, including traffic, conversion and contribution to business KPIs.
•Define and manage clear roadmaps, priorities and trade-offs based on impact, effort and dependency.
•Act as hands-on sparring partner for product managers, engineers, marketers and agencies.

SEOOrganic GrowthDigital MarketingBankingAmsterdamSeniorFull-timeAgile

Key Responsibilities

•Own and execute the end-to-end organic growth strategy across classical search, AI-driven search, LLMs and social discovery platforms.

•Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact.

•Build, maintain and continuously optimise a scalable organic growth engine, including tooling, processes, templates and standards.

•Actively analyse, optimise and improve organic performance through Technical SEO, Content optimisation, Information architecture, Structured data, GEO and AI-search readiness.

•Set up and own experiments, A/B tests and pilots to validate new growth levers and emerging search behaviours.

•Embed SEO structurally in agile product teams, ensuring it is part of refinement, design, development and release cycles.

•Translate SEO requirements into clear tickets, acceptance criteria and implementation guidance for developers and designers.

•Take full accountability for organic growth results, including traffic, conversion and contribution to business KPIs.

•Define and manage clear roadmaps, priorities and trade-offs based on impact, effort and dependency.

•Act as hands-on sparring partner for product managers, engineers, marketers and agencies.