Hilversum
18 May 2026
Marketing Manager
IFF
Hilversum
18 May 2026
Marketing Manager
IFF is seeking a Marketing Manager to lead customer engagement and marketing innovation across the Nordic region, based in Hilversum, Netherlands. The role involves analyzing market trends, creating customer-facing content, and collaborating with commercial teams. Requires 5-7 years of B2B marketing experience in food and beverage manufacturing.
HybridFull-timeMid LevelMarket AnalysisTrend Analysis
Marketing Manager
IFF is seeking a Marketing Manager to lead customer engagement and marketing innovation across the Nordic region, based in Hilversum, Netherlands. The role involves analyzing market trends, creating customer-facing content, and collaborating with commercial teams. Requires 5-7 years of B2B marketing experience in food and beverage manufacturing.
HybridFull-timeMid LevelMarket Analysis
Salary
Not specified
Core Qualifications
Technical (Must-have)
Market analysisTrend analysisConsumer researchMicrosoft 365ExcelPowerPointAI-driven insight toolsMintelEuromonitor
Soft Skills
Analytical skillsCommunication skillsInfluencing skillsStakeholder managementNetworking skillsData-driven storytelling
Tools (Must-have)
MintelEuromonitorAI PaletteNielsenMicrosoft 365ExcelPowerPoint
Preferred Qualifications
Technical (Nice-to-have)
Graphic design skills
Key Responsibilities
- Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other AI-driven insight tools
- Monitor new product launches and evolving trends across the Nordics to surface market gaps and emerging opportunities
- Connect market dynamics and consumer behavior with IFF’s commercial strategy to uncover and shape growth opportunities
- Create and drive local initiatives aligned with regional strategy by mapping products across categories, markets, and channels
- Translate insights into impactful, customer-facing content that supports business growth and retention across Nordic markets
- Work closely with the Nordic commercial team to understand customer needs and co-develop relevant growth strategies
- Collaborate with customers on new product development by applying consumer insights and market trends to design relevant concepts
- Lead end-to-end customer engagement, including presentations, marketing collateral, event coordination, and premium brand experiences
- Travel across the Nordic region to engage customers, deliver presentations, and strengthen relationships
- Partner cross-functionally with commercial, innovation, and design teams to build compelling value propositions
Marketing ManagerB2B marketingFood and beverageNordic regionHybridCustomer experienceMarket insightsTrend analysisIFF