Amsterdam
1 day ago
Senior Brand Manager (f/m/x)
HelloFresh
Amsterdam
1 day ago
Senior Brand Manager (f/m/x)
Senior Brand Manager role at HelloFresh for the Dutch market, responsible for driving brand equity and consideration. Requires end-to-end campaign management, D2C retail marketing expertise, and matrix organization navigation. Full-time, on-site in Amsterdam.
HybridFull-timeSeniorBrand StrategyCampaign Management
Senior Brand Manager (f/m/x)
Senior Brand Manager role at HelloFresh for the Dutch market, responsible for driving brand equity and consideration. Requires end-to-end campaign management, D2C retail marketing expertise, and matrix organization navigation. Full-time, on-site in Amsterdam.
HybridFull-timeSeniorBrand Strategy
Salary
Not specified
Core Qualifications
Technical (Must-have)
Brand StrategyCampaign ManagementD2C MarketingMatrix OrganizationAgency ManagementData-Driven OptimizationMarketing Budget ManagementCultural RelevanceATL MarketingDigital MarketingPaid SocialInfluencer CollaborationHockey Sponsorship
Soft Skills
Strategic ThinkingCollaborationCommunicationCreativityCommercial AcumenLeadership
Key Responsibilities
- Drive local brand strategy and brand equity for the Dutch market.
- Lead orchestration of campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, Activations).
- Design and execute tactical, high-performing D2C retail marketing campaigns.
- Act as master collaborator within matrix organization with local marketing operations and Global Brand teams.
- Manage, challenge, and inspire creative, media, and PR agency partners.
- Turn consumer insights and campaign data into actionable initiatives; track KPIs and ROI.
- Monitor competitive activities and cultural shifts in the Netherlands.
Senior Brand ManagerHelloFreshMarketingBrand StrategyD2CAmsterdamConsumer ServicesFull-timeOn-siteNetherlands