3 weeks ago

Digital Experience Specialist

GoodHabitz

Utrecht

3 weeks ago

Apply

GoodHabitz, a fast-growing B2B SaaS EdTech company, is seeking a Digital Experience Specialist to shape website and digital platform strategy, driving conversions and business outcomes. The role involves SEO, CRO, analytics, and AI-driven workflow automation, requiring 5+ years of experience in web strategy, ideally in B2B SaaS. Based in Eindhoven, the position offers a competitive salary, benefits, and a hybrid work model.

AI-enabledHybridFull-timeMid LevelSEOCRO

Digital Experience Specialist

Apply

AI-enabledHybridFull-timeMid LevelSEO

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

On-site (Eindhoven HQ) - 2-3 days per week on-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years of experience in a web strategy, digital experience role

Core Qualifications

Technical (Must-have)

SEOCROWebflowGA4Search ConsoleHockeyStackSemRushMake.comClaudeChatGPTAIAutomationCMSAnalyticsInformation Architecture

Soft Skills

Detail-orientedStructuredCommunicationStrategic thinkingCollaboration

Preferred Qualifications

Technical (Nice-to-have)

UX/UI Design

Key Responsibilities

•Define website and digital platform strategy based on business outcomes
•Scope new pages, templates, and site structures ahead of build
•Own the site's information architecture and content frameworks
•Prioritize the roadmap against business impact
•Co-own the SEO strategy and guide content for organic growth
•Track rankings, organic traffic, and share-of-voice
•Monitor and analyze website performance and conversion rates
•Apply CRO principles to key pages and journeys
•Partner with wider Digital team to align landing pages with campaigns
•Benchmark website against best-in-class B2B experiences
•Build automations for repetitive manual work using tools like Make.com and Claude
•Explore AI-assisted content, personalisation, and self-serve tooling
•Document workflows clearly
•Stay on top of new AI and no-code tools
•Contribute to the team's AI and automation roadmap

Digital ExperienceWeb StrategySEOCROAIAutomationB2B SaaSEdTechMarketingHybrid

Key Responsibilities

•Define website and digital platform strategy based on business outcomes

•Scope new pages, templates, and site structures ahead of build

•Own the site's information architecture and content frameworks

•Prioritize the roadmap against business impact

•Co-own the SEO strategy and guide content for organic growth

•Track rankings, organic traffic, and share-of-voice

•Monitor and analyze website performance and conversion rates

•Apply CRO principles to key pages and journeys

•Partner with wider Digital team to align landing pages with campaigns

•Benchmark website against best-in-class B2B experiences

•Build automations for repetitive manual work using tools like Make.com and Claude

•Explore AI-assisted content, personalisation, and self-serve tooling

•Document workflows clearly

•Stay on top of new AI and no-code tools

•Contribute to the team's AI and automation roadmap