1 week ago

Digital Marketing Manager

Fashion Cloud

Amsterdam

1 week ago

Apply

Fashion Cloud seeks a Digital Marketing Manager to own B2B demand generation, paid campaigns, and digital presence. The role involves driving SQLs through LinkedIn Ads and other channels, managing lead nurture in HubSpot, and leveraging AI tools daily. Based in Amsterdam, hybrid work model.

AI-enabledHybridFull-timeSeniorLinkedIn AdsGoogle Ads

Digital Marketing Manager

Apply

AI-enabledHybridFull-timeSeniorLinkedIn Ads

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Mid-Senior level

Core Qualifications

Technical (Must-have)

LinkedIn AdsGoogle AdsHubSpotAI toolsGEOAEOCampaign ManagementSegmentationRetargetingConversion TrackingB2B CopywritingContent MarketingLead NurtureAnalyticsCRM

Soft Skills

AnalyticalHands-onChannel-agnosticContent instincts

Preferred Qualifications

Technical (Nice-to-have)

DutchGerman

Key Responsibilities

•Own paid demand generation across channels (primarily LinkedIn Ads, Google Ads via freelancer)
•Continuously evaluate and test new channels; double down on what drives SQLs
•Build and own lead nurture flows in HubSpot
•Build and execute thought leadership content: articles, posts, campaigns
•Own the full lead funnel through to SQL handoff to Sales
•Report on pipeline impact weekly to Sales & Marketing Director
•Maintain the website as a lead generation asset — landing pages, CTAs, conversion
•Own AI search optimization (GEO/AEO) with support from external resources
•Use AI tools as core workflow infrastructure — content drafts, research, campaign briefs
•Own brand positioning and messaging across all channels
•Sharpen and maintain ICP definition and buyer personas
•Create and publish website content — blog, product pages, case studies
•Drive product positioning campaigns (Smart Rep, Wholesale 360, Digital Showroom)

Digital Marketing ManagerB2BDemand GenerationLinkedIn AdsHubSpotAI MarketingAmsterdamHybridFashion CloudFull-time

Key Responsibilities

•Own paid demand generation across channels (primarily LinkedIn Ads, Google Ads via freelancer)

•Continuously evaluate and test new channels; double down on what drives SQLs

•Build and own lead nurture flows in HubSpot

•Build and execute thought leadership content: articles, posts, campaigns

•Own the full lead funnel through to SQL handoff to Sales

•Report on pipeline impact weekly to Sales & Marketing Director

•Maintain the website as a lead generation asset — landing pages, CTAs, conversion

•Own AI search optimization (GEO/AEO) with support from external resources

•Use AI tools as core workflow infrastructure — content drafts, research, campaign briefs

•Own brand positioning and messaging across all channels

•Sharpen and maintain ICP definition and buyer personas

•Create and publish website content — blog, product pages, case studies

•Drive product positioning campaigns (Smart Rep, Wholesale 360, Digital Showroom)