
E-commerce Content Associate Manager
Essity
E-commerce Content Associate Manager
The E-commerce Content Associate Manager, Benelux will drive digital shelf execution and content excellence across e-commerce and retail media channels in the Benelux region. This role manages content localisation, digital asset coordination, and performance optimisation, working closely with global teams and external agencies. The ideal candidate has proven experience in eCommerce content management, hands-on skills with Salsify, and fluency in English and Dutch.
E-commerce Content Associate Manager
The E-commerce Content Associate Manager, Benelux will drive digital shelf execution and content excellence across e-commerce and retail media channels in the Benelux region. This role manages content localisation, digital asset coordination, and performance optimisation, working closely with global teams and external agencies. The ideal candidate has proven experience in eCommerce content management, hands-on skills with Salsify, and fluency in English and Dutch.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Own end-to-end eCommerce content process from briefing to optimisation
- Develop clear content briefs ensuring alignment with brand, regulatory and commercial requirements
- Manage product content creation including copy, imagery, A+ content and enriched assets
- Own and manage product content within Salsify (or equivalent PIM/DAM platform)
- Ensure accurate and compliant product data across channels
- Manage content uploads, updates and maintenance across retailer platforms and marketplaces
- Lead content syndication to retailers via Salsify or other tools
- Monitor publication status and troubleshoot issues
- Maintain consistent product catalogues, taxonomy and content standards
- Track and optimise digital shelf performance using Profitero, eStore or similar
- Identify opportunities for visibility and conversion through content enhancements
- Conduct regular content audits and competitor benchmarking
- Support SEO optimisation and alignment with retail media
- Manage external content agencies
- Act as point of contact across Marketing, Commercial, Regulatory and Global teams
- Coordinate content approval workflows
- Drive continuous improvement in content processes
- Track and report eCommerce content KPIs
- Build performance dashboards and business updates
- Translate insights into recommendations
- Support annual planning and market growth initiatives