6 days ago

Digital Marketing Activation Manager (d/f/m) – Amazon Europe

Essity

Zeist

6 days ago

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This role owns demand generation and marketing performance for Amazon Europe, one of the strategic growth channels for Tork. It involves defining and executing the full-funnel activation strategy across markets through advertising, promotions, and content, with the objective of delivering profitable, scalable growth. We're looking for a highly driven, ownership-oriented professional who thrives in a fast-paced, performance-focused environment.

AI-enabledOn-siteFull-timeSeniorAmazon Sponsored AdsAmazon DSP

Digital Marketing Activation Manager (d/f/m) – Amazon Europe

Apply

AI-enabledOn-siteFull-timeSeniorAmazon Sponsored Ads

Salary

Not specified

Work Location

Zeist, Utrecht, Netherlands, NL

Work Model

On-site

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior individual contributor role with regional ownership, operating at the level of a manager in scope and impact. 5–8+ years of experience in e-commerce, retail media, or performance marketing including 3+ years of proven end-to-end ownership of Amazon (1P) marketing performance.

Core Qualifications

Technical (Must-have)

Amazon Sponsored AdsAmazon DSPAmazon Vendor CentralAI toolsExcelBI toolsA/B testingE-commerceRetail mediaPerformance marketingFull-funnel marketingPromotionsContent strategyData analysisBudget management

Soft Skills

OwnershipAnalytical mindsetCommunicationInfluenceStructuredOutcome-drivenProactiveCollaboration

Key Responsibilities

•Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI.
•Translate commercial objectives into clear activation strategies, performance targets, and investment decisions.
•Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization across advertising, promotions, and other channels.
•Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, while steering agency, challenging proposals, and ensuring high-quality execution and optimization.
•Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact.
•Elevate content and conversion performance, by defining the roadmap for best-in-class product content, driving structured test-and-learn programs (A/B testing), and setting standards for localization and scalability.
•Ensure cross-functional marketing execution, aligning commercial, marketing, and supply, and driving strong ownership across agencies and Amazon partners.
•Continuously improve marketing performance and ways of working, leveraging data, AI tools, and insights to drive decision-making, performance gains, and scalability across markets.
•Define, scale, and evolve frameworks, standards, and best practices across countries and categories, embedding learnings and acting as the internal benchmark setter for Amazon marketing performance.

Digital MarketingAmazonE-commercePerformance MarketingFull-funnelRetail MediaEuropeSeniorEssityTork

Core Qualifications

Technical (Must-have)

Soft Skills

OwnershipAnalytical mindsetCommunicationInfluenceStructuredOutcome-drivenProactiveCollaboration

Key Responsibilities

•Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI.

•Translate commercial objectives into clear activation strategies, performance targets, and investment decisions.

•Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization across advertising, promotions, and other channels.

•Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, while steering agency, challenging proposals, and ensuring high-quality execution and optimization.

•Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact.

•Elevate content and conversion performance, by defining the roadmap for best-in-class product content, driving structured test-and-learn programs (A/B testing), and setting standards for localization and scalability.

•Ensure cross-functional marketing execution, aligning commercial, marketing, and supply, and driving strong ownership across agencies and Amazon partners.

•Continuously improve marketing performance and ways of working, leveraging data, AI tools, and insights to drive decision-making, performance gains, and scalability across markets.

•Define, scale, and evolve frameworks, standards, and best practices across countries and categories, embedding learnings and acting as the internal benchmark setter for Amazon marketing performance.