7 Apr 2026

Senior CRM Strategist

DEPT®

Amsterdam

7 Apr 2026

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Senior CRM Strategist role at DEPT®, a Growth Invention company, focusing on loyalty and audience-first strategies for global brands. Requires extensive CRM experience, fluency in German and English, and ability to translate business goals into data-driven roadmaps.

HybridFull-timeSeniorCRMLoyalty Propositions

Senior CRM Strategist

Apply

HybridFull-timeSeniorCRM

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid working policy

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

CRMloyalty propositionsaudience-centric strategiesmarketing automationdata-driven insightscustomer retention raterepeat purchase rateROIfull-funnel experiences

Soft Skills

strategic thinkingcommunicationproactivecritical thinkingnetworkingleadershipadaptabilitycollaboration

Key Responsibilities

•Own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.
•Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
•Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
•Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
•Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
•Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.
•Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.
•Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.

SeniorCRMStrategistMarketingLoyaltyAdvertising ServicesStrategy/PlanningConsultingHybridAmsterdam

Key Responsibilities

•Own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.

•Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.

•Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.

•Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.

•Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.

•Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.

•Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.

•Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.