Rotterdam
1 week ago
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT®
Rotterdam
1 week ago
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT® seeks a Customer Growth Strategy Lead (CRM, Loyalty, Audience) to own loyalty and audience strategy for major brands. The role involves building CRM roadmaps and driving data-driven customer engagement for a global agency.
HybridFull-timeSeniorCRMLoyalty Programs
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT® seeks a Customer Growth Strategy Lead (CRM, Loyalty, Audience) to own loyalty and audience strategy for major brands. The role involves building CRM roadmaps and driving data-driven customer engagement for a global agency.
HybridFull-timeSeniorCRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
CRMLoyalty ProgramsMarketing AutomationData AnalysisCustomer SegmentationStrategic PlanningData VisualizationStakeholder ManagementCross-functional Collaboration
Soft Skills
CommunicationProactiveNetworkingCritical Thinking
Key Responsibilities
- Own the end-to-end loyalty narrative for the client.
- Develop end-to-end loyalty propositions and customer experience strategies.
- Analyze customer behavior and lifetime value to identify target segments.
- Serve as primary point of contact for strategy, navigating complex client environments.
- Interpret strategy effectiveness through metrics like retention rate and ROI.
- Act as vital link between CRM, data, creative, and tech.
- Proactively spot opportunities to expand scope of work and participate in new business pitches.
- Drive internal knowledge and stay ahead of industry trends.
CRMLoyaltyAudienceStrategyDigital MarketingAgencyB CorpRemote