Amsterdam
1 week ago
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT®
Amsterdam
1 week ago
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT® is seeking a Customer Growth Strategy Lead to own loyalty and audience strategies for major brands. The role requires deep CRM expertise, data-driven insights, and cross-functional leadership in a hybrid-remote environment. Fluent German and English are essential.
RemoteFull-timeSeniorCRMLoyalty Programs
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
DEPT® is seeking a Customer Growth Strategy Lead to own loyalty and audience strategies for major brands. The role requires deep CRM expertise, data-driven insights, and cross-functional leadership in a hybrid-remote environment. Fluent German and English are essential.
RemoteFull-timeSeniorCRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
CRMLoyalty ProgramsAudience StrategyMarketing AutomationData AnalysisCustomer Lifecycle ManagementStrategic PlanningStakeholder ManagementPerformance OptimizationCross-functional CollaborationNew Business Development
Soft Skills
ProactiveNatural NetworkerCritical ThinkingCommunicationLeadership
Key Responsibilities
- Own the end-to-end loyalty narrative for the client, defining the customer agenda.
- Develop end-to-end loyalty propositions and customer experience strategies.
- Analyze customer behavior, preferences, and lifetime value to identify target segments.
- Serve as primary point of contact for strategy, navigating complex client environments.
- Critically analyze strategy effectiveness through metrics like retention rate and ROI.
- Act as link between CRM, data, creative, and tech for integrated experiences.
- Proactively spot opportunities to expand scope and participate in new business pitches.
- Drive internal knowledge and stay ahead of industry trends.
CRMLoyaltyAudience StrategyMarketingStrategyAgencyFull-timeRemoteGermanEnglish