1 day ago

Integrated Media Strategy Lead

dentsu

Amsterdam

1 day ago

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Heineken is seeking an Integrated Media Strategy Lead to develop integrated media strategies connecting brand, business, and consumer objectives. The role requires 6+ years of experience and strong understanding of the media landscape. This hybrid position is based in Amsterdam with dentsu.

HybridFull-timeSeniorAnalytical SkillsStrategic Thinking

Integrated Media Strategy Lead

Apply

HybridFull-timeSeniorAnalytical Skills

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

6 years

Employment Type

Full-time

Experience Level

6+ years in a similar or commercial role

Core Qualifications

Technical (Must-have)

Analytical SkillsStrategic ThinkingDigital MediaOffline MediaMedia PlanningData AnalysisCommunicationPresentation Skills

Soft Skills

CollaborationMentoringInnovative Mindset

Key Responsibilities

•Leads the development of integrated media strategies that support brand and business objectives across the consumer journey.
•Translates consumer, category, and market insights into clear media recommendations and planning frameworks.
•Partners with brand teams, media agencies, and commercial stakeholders to ensure alignment between media, marketing, and business priorities.
•Drives a through-the-line planning approach, ensuring consistency across digital, social, retail, experiential, and traditional media channels.
•Uses data, analytics, and campaign learnings to optimize media effectiveness and identify opportunities for growth.
•Oversees media planning processes, ensuring plans are strategically sound, insight-driven, and efficiently executed.
•Challenges and inspires agency and internal teams to deliver innovative and impactful media solutions.
•Monitors industry developments, consumer behavior trends, and emerging channels to keep Heineken at the forefront of media planning best practices.
•Fosters a collaborative environment where ideas, insights, and expertise come together to deliver stronger business outcomes.
•Mentors and supports team members, helping elevate planning capabilities and strategic thinking across the organization.

Media StrategyIntegrated MediaHeinekenDentsuAmsterdamHybridFull-timeSenior

Key Responsibilities

•Leads the development of integrated media strategies that support brand and business objectives across the consumer journey.

•Translates consumer, category, and market insights into clear media recommendations and planning frameworks.

•Partners with brand teams, media agencies, and commercial stakeholders to ensure alignment between media, marketing, and business priorities.

•Drives a through-the-line planning approach, ensuring consistency across digital, social, retail, experiential, and traditional media channels.

•Uses data, analytics, and campaign learnings to optimize media effectiveness and identify opportunities for growth.

•Oversees media planning processes, ensuring plans are strategically sound, insight-driven, and efficiently executed.

•Challenges and inspires agency and internal teams to deliver innovative and impactful media solutions.

•Monitors industry developments, consumer behavior trends, and emerging channels to keep Heineken at the forefront of media planning best practices.

•Fosters a collaborative environment where ideas, insights, and expertise come together to deliver stronger business outcomes.

•Mentors and supports team members, helping elevate planning capabilities and strategic thinking across the organization.