Bachelor / Master Internship: Digital Marketing & AI Lead Generation Intern
DAF Trucks NV
Bachelor / Master Internship: Digital Marketing & AI Lead Generation Intern
Digital Marketing & AI Lead Generation Internship at DAF in Eindhoven, focusing on improving the R2G website and developing AI-supported lead lists. Requires Bachelor's or Master's student in Marketing or related fields, with affinity for online marketing and AI tools. Offers internship wage, travel and housing allowances, and potential career opportunities.
Bachelor / Master Internship: Digital Marketing & AI Lead Generation Intern
Digital Marketing & AI Lead Generation Internship at DAF in Eindhoven, focusing on improving the R2G website and developing AI-supported lead lists. Requires Bachelor's or Master's student in Marketing or related fields, with affinity for online marketing and AI tools. Offers internship wage, travel and housing allowances, and potential career opportunities.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Create multilingual best-practice guidelines for dealers on how to publish trucks on the R2G website
- Improve R2G advertisements: pictures, descriptions, technical details, PDFs and salesperson contact information
- Boost R2G web traffic via backlinks, social media links, basic SEO, content improvements and blog/article support
- Collect dealer feedback on the R2G website and translate this into concrete improvement proposals
- Use AI and data sources to identify potential leads for new DAF features and products, based on customer profiles and vehicle usage