Amsterdam
2 days ago
Lead - Content Strategy
Booking.com
Amsterdam
2 days ago
Lead - Content Strategy
Booking.com is seeking a Lead Content Strategy to own end-to-end content strategy for accommodation partners. The role requires 5+ years in marketing, expertise in GenAI and data analytics, and a focus on driving partner satisfaction and product adoption. This hybrid position is based in Amsterdam.
AIHybridFull-timeSeniorContent StrategyData Analytics
Lead - Content Strategy
Booking.com is seeking a Lead Content Strategy to own end-to-end content strategy for accommodation partners. The role requires 5+ years in marketing, expertise in GenAI and data analytics, and a focus on driving partner satisfaction and product adoption. This hybrid position is based in Amsterdam.
AIHybridFull-timeSeniorContent Strategy
Salary
Not specified
Core Qualifications
Technical (Must-have)
Content StrategyData AnalyticsGenAIProject ManagementStakeholder ManagementPartner InsightsBacklog ManagementPerformance MetricsAI ToolingPersonalized Narratives
Soft Skills
CollaborationProblem SolvingCommunicationFlexibilityTeam PlayerCreativityAnalytical SkillsOrganizational SkillsSelf-StarterLearning Mindset
Key Responsibilities
- Own the overarching content strategy and definition of partner facing narratives.
- Own performance targets for engagement and impact KPIs.
- Integrate AI-powered approaches into content strategy development.
- Manage and prioritize a backlog of hypotheses and projects.
- Lead complex projects ensuring alignment with stakeholder goals.
- Foster stakeholder collaboration and alignment.
- Conduct analysis of performance, commercial and market data.
- Serve as an authority in content strategy and share knowledge.
- Advocate for partner needs and perspectives.
Content StrategyMarketingGenAIData AnalyticsPartner ExperienceProduct AdoptionDigital MarketingB2BPlatformHybrid