3 weeks ago

Brand Creative Director

Booking.com

Amsterdam

3 weeks ago

Apply

Booking.com seeks a Brand Creative Director to lead the global creative vision for the brand, building cohesive and emotionally resonant marketing ecosystems. This leadership role involves defining creative standards, leading a 21-person team across Brand Advertising, Social Content, and Brand Studio, and partnering with strategy, media, and regional teams.

AIHybridFull-timeDirectorBrand AdvertisingSocial Content

Brand Creative Director

Apply

AIHybridFull-timeDirectorBrand Advertising

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

12 years

Employment Type

Full-time

Experience Level

12+ years in senior creative leadership

Core Qualifications

Technical (Must-have)

Brand AdvertisingSocial ContentFilmDesignDigitalExperiential MarketingCreative StrategyTeam LeadershipStakeholder ManagementGenerative AIAI ToolsCampaign DevelopmentBrand Governance

Soft Skills

CreativityCuriosityAccountabilityCommunicationStrategic ThinkingPersuasiveness

Key Responsibilities

•Own and articulate a clear, differentiated creative vision for Booking.com
•Establish and govern global creative standards
•Translate brand positioning into campaign platforms and executions
•Set creative benchmark across social, film, design, digital, experiential, and integrated campaign work
•Build creative systems and governance for cohesive brand experience
•Develop operating models for internal brand studio, regional activations, and channel executions
•Develop lightweight creative governance that empowers teams and agencies
•Ensure global execution is tailored for market-level relevance
•Lead, develop, and inspire a team of 21 across Brand Advertising, Social Content, and Brand Studio
•Build a creative culture grounded in craft, curiosity, and accountability
•Coach and develop creative talent
•Integrate AI and generative AI into team's ways of working
•Partner with Brand Strategy, Media, Social, B2B Marketing, and regional teams
•Build strong relationships with external agency partners
•Communicate creative decisions in brand, customer, and commercial terms
•Operate as a persuasive creative voice influencing decisions on brand direction
•Connect creative choices to brand distinctiveness, customer relevance, preference, and long-term brand equity
•Contribute to measurement and evaluation of creative effectiveness

Brand Creative DirectorFull-timeHybridAmsterdamBooking.comCreative LeadershipBrand AdvertisingSocial ContentBrand StudioGlobal Brand

Key Responsibilities

•Own and articulate a clear, differentiated creative vision for Booking.com

•Establish and govern global creative standards

•Translate brand positioning into campaign platforms and executions

•Set creative benchmark across social, film, design, digital, experiential, and integrated campaign work

•Build creative systems and governance for cohesive brand experience

•Develop operating models for internal brand studio, regional activations, and channel executions

•Develop lightweight creative governance that empowers teams and agencies

•Ensure global execution is tailored for market-level relevance

•Lead, develop, and inspire a team of 21 across Brand Advertising, Social Content, and Brand Studio

•Build a creative culture grounded in craft, curiosity, and accountability

•Coach and develop creative talent

•Integrate AI and generative AI into team's ways of working

•Partner with Brand Strategy, Media, Social, B2B Marketing, and regional teams

•Build strong relationships with external agency partners

•Communicate creative decisions in brand, customer, and commercial terms

•Operate as a persuasive creative voice influencing decisions on brand direction

•Connect creative choices to brand distinctiveness, customer relevance, preference, and long-term brand equity

•Contribute to measurement and evaluation of creative effectiveness