Amsterdam
1 day ago
B2B Marketing Acquisition Senior Specialist
Booking.com
Amsterdam
1 day ago
B2B Marketing Acquisition Senior Specialist
Booking.com seeks a B2B Marketing Acquisition Senior Specialist to drive partner acquisition and lead generation. The role involves developing multichannel strategies, managing campaigns, and collaborating with global teams. Requires 4+ years of B2B acquisition marketing experience and strong analytical skills.
AIHybridFull-timeSeniorB2B Acquisition MarketingMultichannel Marketing Strategies
B2B Marketing Acquisition Senior Specialist
Booking.com seeks a B2B Marketing Acquisition Senior Specialist to drive partner acquisition and lead generation. The role involves developing multichannel strategies, managing campaigns, and collaborating with global teams. Requires 4+ years of B2B acquisition marketing experience and strong analytical skills.
AIHybridFull-timeSeniorB2B Acquisition Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B acquisition marketingMultichannel marketing strategiesLead generationNurture programsProject managementData analysisStakeholder managementAI toolsCommunicationProblem solvingRelationship building
Soft Skills
CommunicationInterpersonal skillsProblem solvingRelationship buildingOrganizational skillsAttention to detailMulti-taskingIntellectual curiosityAnalytical thinkingInfluence
Key Responsibilities
- Translate business priorities and market insights into demand generation tactics.
- Develop and execute acquisition efforts across paid, owned and earned marketing channels.
- Coordinate with marketing channels and external agencies to build cohesive program strategy.
- Monitor acquisition funnel health through analysis, reporting, and optimizations.
- Develop new inbound and outbound lead generation approaches, including AI tools.
- Translate global marketing efforts into regional approaches for selected verticals and growth regions.
- Manage stakeholder relationships and maintain effective collaborative interactions.
- Develop clear project plans, identifying milestones and deliverables.
- Collaborate with creative, strategy, product, regional sales teams, copywriters, and agencies.
- Demonstrate data-driven approach to decision-making and reporting.
B2B MarketingAcquisitionSenior SpecialistPartner MarketingLead GenerationMultichannelBooking.comAmsterdamHybrid