15 Apr 2026

Senior Product Marketing Manager -Flights

Booking.com

Amsterdam

15 Apr 2026

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Senior Product Marketing Manager for B2B Flights at Booking.com in Amsterdam. Requires 6+ years product marketing experience, expertise in B2B marketing, go-to-market strategy, and stakeholder management. Hybrid work model with 40% office attendance.

HybridFull-timeSeniorProduct MarketingB2B Marketing

Senior Product Marketing Manager -Flights

Apply

HybridFull-timeSeniorProduct Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid Working (UK): We believe in office attendance at least 40% of your time whilst empowering you with the flexibility to plan where to do your best work.

Experience Required

6 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

product marketingB2B marketinggo-to-market strategycompetitive researchmarket positioningvalue propositionbusiness economicsdata analysisstakeholder managementstrategic thinking

Soft Skills

communicationpresentationinfluenceleadershipcollaborationanalytical thinkingstructured presentation

Tools (Must-have)

Preferred Qualifications

Technical (Nice-to-have)

travel technologyflightsaccommodationspartner ecosystemstechnical understandingengineering teamsGoogle Sheetsquerying

Key Responsibilities

•Own go-to-market strategy and ongoing product marketing for B2B marketing suite
•Drive B2B adoption and commercial marketing strategies for loyalty program Genius
•Lead end-to-end coordination for B2B industry trade shows, partner summits, and webinars
•Understand end-to-end B2B user and buyer journey
•Own end-to-end GTM process from target setting to retrospective
•Define business customer and market segments
•Proactively manage stakeholders across the organization
•Liaise with business development and partner-facing teams
•Brief marketing teams to execute high-impact B2B marketing campaigns
•Feed communications and sales teams with product and commercial input
•Validate value props with target B2B audiences through research
•Provide ongoing product feedback to product teams
•Drive business impact using data and analytical thinking
•Own promotion of B2B product including incentives and pricing models
•Follow and share competitive movement and market developments
•Act as Product Marketing craft leader

Product MarketingB2BFlightsTravel TechnologyMarketingSeniorHybridAmsterdamBooking.comGo-to-market

Core Qualifications

Technical (Must-have)

product marketingB2B marketinggo-to-market strategycompetitive researchmarket positioningvalue propositionbusiness economicsdata analysisstakeholder managementstrategic thinking

Soft Skills

communicationpresentationinfluenceleadershipcollaborationanalytical thinkingstructured presentation

Tools (Must-have)

Key Responsibilities

•Own go-to-market strategy and ongoing product marketing for B2B marketing suite

•Drive B2B adoption and commercial marketing strategies for loyalty program Genius

•Lead end-to-end coordination for B2B industry trade shows, partner summits, and webinars

•Understand end-to-end B2B user and buyer journey

•Own end-to-end GTM process from target setting to retrospective

•Define business customer and market segments

•Proactively manage stakeholders across the organization

•Liaise with business development and partner-facing teams

•Brief marketing teams to execute high-impact B2B marketing campaigns

•Feed communications and sales teams with product and commercial input

•Validate value props with target B2B audiences through research

•Provide ongoing product feedback to product teams

•Drive business impact using data and analytical thinking

•Own promotion of B2B product including incentives and pricing models

•Follow and share competitive movement and market developments

•Act as Product Marketing craft leader