3 days ago

Senior Product Manager - BKNG Adtech

Booking.com

Amsterdam

3 days ago

Apply

Booking.com is seeking a Senior Product Manager to lead the BKNG AdTech product strategy, roadmap, and execution. The role involves building integrated ad technology capabilities across data, measurement, and operational tools to support scalable travel media growth. Requires 7+ years in ad tech and 5+ years in product management.

HybridFull-timeSeniorAdTechMarTech

Senior Product Manager - BKNG Adtech

Apply

HybridFull-timeSeniorAdTech

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

7 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

AdTechMarTechData PlatformsProduct ManagementData ActivationMeasurementMonetizationPrivacy TechnologiesData GovernanceConsent ManagementVendor IntegrationData IntegrationRoadmappingStakeholder ManagementBuild-versus-buy

Soft Skills

PrioritizationCollaborationTrust-buildingCommunicationTranslating complex topicsLeadership

Key Responsibilities

•Own the vision, strategy, and roadmap for BKNG AdTech capabilities.
•Drive discovery by gathering insights from stakeholders and users.
•Define requirements and success metrics, making build-versus-buy decisions.
•Manage cross-functional dependencies and risks across Product, Ads Data, AdOps, Commercial, Legal, and external vendors.
•Validate outcomes through experimentation and communicate progress to senior leadership.
•Lead AdTech product direction across affected crafts.
•Represent the AdTech strategy in BKNG Ads planning and prioritisation forums.
•Partner with Engineering to enable privacy-safe audience activation, targeting, and measurement.
•Establish product foundations for future data partnerships and regulatory requirements.
•Ensure data quality, consent, and privacy are integrated by design.
•Collaborate with specialists on optimization and modeling.
•Partner with AdOps to improve workflows, quality controls, and reporting.
•Support adoption of new tools and workflows through clear requirements and feedback loops.
•Define how ad servers, data, and measurement systems work together.
•Work with Commercial to understand capabilities for advertiser value.
•Enable data and technology partnerships through strong foundations.
•Understand downstream billing, reconciliation, and financial dependencies.

Product ManagementAdTechMarTechData PlatformsTravel MediaHybridSeniorAmsterdamBooking.com

Core Qualifications

Technical (Must-have)

Soft Skills

PrioritizationCollaborationTrust-buildingCommunicationTranslating complex topicsLeadership

Key Responsibilities

•Own the vision, strategy, and roadmap for BKNG AdTech capabilities.

•Drive discovery by gathering insights from stakeholders and users.

•Define requirements and success metrics, making build-versus-buy decisions.

•Manage cross-functional dependencies and risks across Product, Ads Data, AdOps, Commercial, Legal, and external vendors.

•Validate outcomes through experimentation and communicate progress to senior leadership.

•Lead AdTech product direction across affected crafts.

•Represent the AdTech strategy in BKNG Ads planning and prioritisation forums.

•Partner with Engineering to enable privacy-safe audience activation, targeting, and measurement.

•Establish product foundations for future data partnerships and regulatory requirements.

•Ensure data quality, consent, and privacy are integrated by design.

•Collaborate with specialists on optimization and modeling.

•Partner with AdOps to improve workflows, quality controls, and reporting.

•Support adoption of new tools and workflows through clear requirements and feedback loops.

•Define how ad servers, data, and measurement systems work together.

•Work with Commercial to understand capabilities for advertiser value.

•Enable data and technology partnerships through strong foundations.

•Understand downstream billing, reconciliation, and financial dependencies.