23 Apr 2026

Managing Director Attractions

Booking.com

Amsterdam

23 Apr 2026

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Booking.com seeks a Managing Director for Attractions & Experiences to lead strategy, P&L, and cross-functional teams in scaling the global attractions business. Requires senior leadership in marketplaces/e-commerce, commercial acumen, and experience with matrix organizations. Hybrid role based in Amsterdam.

HybridFull-timeDirector

Managing Director Attractions

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HybridFull-timeDirector

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid - Flexible Amsterdam (preferred)/Manchester/London. Travel required.

Employment Type

Full-time

Experience Level

Senior leadership

Core Qualifications

Soft Skills

strategic thinkingcommercial instinctsdata-drivencustomer-firstleadershipnegotiationcommunicationresilienceadaptabilityrelationship management

Key Responsibilities

•Define and lead long-term strategy for Attractions & Experiences vertical
•Own vertical's business performance including growth, profitability, and partner quality
•Identify new growth opportunities across geographies, customer segments, inventory types, and business models
•Build and scale high-quality global supply base across activities, attractions, tickets, and experience providers
•Develop commercial strategies to improve assortment, availability, pricing competitiveness, and conversion
•Lead relationships with key strategic partners, distributors, operators, and ecosystem players
•Drive marketplace health by balancing traveler demand, partner success, operational excellence, and unit economics
•Partner closely with Product and Technology leaders to create best-in-class traveler and partner experience
•Champion customer-first approach improving discovery, merchandising, booking flow, trust, flexibility, and post-booking experience
•Build operating rhythms, KPIs, and governance mechanisms to improve decision-making and execution speed

Managing DirectorAttractionsExperiencesTravelE-commerceMarketplaceStrategyCommercialLeadershipHybrid

Key Responsibilities

•Define and lead long-term strategy for Attractions & Experiences vertical

•Own vertical's business performance including growth, profitability, and partner quality

•Identify new growth opportunities across geographies, customer segments, inventory types, and business models

•Build and scale high-quality global supply base across activities, attractions, tickets, and experience providers

•Develop commercial strategies to improve assortment, availability, pricing competitiveness, and conversion

•Lead relationships with key strategic partners, distributors, operators, and ecosystem players

•Drive marketplace health by balancing traveler demand, partner success, operational excellence, and unit economics

•Partner closely with Product and Technology leaders to create best-in-class traveler and partner experience

•Champion customer-first approach improving discovery, merchandising, booking flow, trust, flexibility, and post-booking experience

•Build operating rhythms, KPIs, and governance mechanisms to improve decision-making and execution speed