2 weeks ago

Lead - Marketing Technology

Booking.com

Amsterdam

2 weeks ago

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Booking.com seeks a Lead - Marketing Technology to scale digital experiences for accommodation partners within the Digital Partner Ecosystem department. The role involves owning marketing technology initiatives, designing multi-channel customer journeys, and coaching cross-functional teams. Requires 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud.

HybridFull-timeSeniorSalesforce Marketing CloudSalesforce Data Cloud

Lead - Marketing Technology

Apply

HybridFull-timeSeniorSalesforce Marketing Cloud

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

8 years

Employment Type

Full-time

Experience Level

5-8 years relevant experience

Core Qualifications

Technical (Must-have)

Salesforce Marketing CloudSalesforce Data ClouddatabasesAPI integrationsCRMCMS

Soft Skills

communicationinfluence without authorityproblem-solvingself-starterrelationship buildingcoachinginnovation

Preferred Qualifications

Technical (Nice-to-have)

localisation strategymulti-language campaign management

Key Responsibilities

•Own marketing technology initiatives end-to-end: manage backlog, drive execution, measure success
•Build solutions enabling complex customer journeys across email, push notifications, internal platform, web and app banners
•Consult and coach cross-functional teams on marketing automation best practices
•Drive innovation by tracking industry trends and designing scalable MarTech solutions
•Control budgets, create business cases, demonstrate ROI of technology investments
•Build strong relationships across product, engineering, and marketing stakeholders

marketing automationSalesforce Marketing CloudB2B marketingmulti-channel orchestrationmarTechleadAmsterdamhybrid

Key Responsibilities

•Own marketing technology initiatives end-to-end: manage backlog, drive execution, measure success

•Build solutions enabling complex customer journeys across email, push notifications, internal platform, web and app banners

•Consult and coach cross-functional teams on marketing automation best practices

•Drive innovation by tracking industry trends and designing scalable MarTech solutions

•Control budgets, create business cases, demonstrate ROI of technology investments

•Build strong relationships across product, engineering, and marketing stakeholders