20 Mar 2026

Lead, Marketing Technology

Booking.com

Amsterdam

20 Mar 2026

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Lead, Marketing Technology role at Booking.com's Digital Partner Ecosystem team in Amsterdam. Responsible for building and scaling a marketing automation Center of Excellence, managing digital channels and data-driven technology for accommodation partners. Requires 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud.

HybridFull-timeSeniorMarketing AutomationSalesforce Marketing Cloud

Lead, Marketing Technology

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HybridFull-timeSeniorMarketing Automation

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

Experience Required

8 years

Employment Type

Full-time

Experience Level

5-8 years of relevant experience

Core Qualifications

Technical (Must-have)

marketing automationSalesforce Marketing CloudSalesforce Data Cloudorchestration complexitydatabasesAPI integrationsCRMCMSB2B marketing

Soft Skills

influence without authorityproblem-solvingcommunicationself-starter mindset

Tools (Must-have)

Salesforce Marketing CloudSalesforce Data Cloud

Preferred Qualifications

Technical (Nice-to-have)

Localisation strategymulti-language campaign management

Key Responsibilities

•Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement
•Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management
•Consult and coach cross-functional teams on marketing automation best practices
•Drive innovation by researching trends and designing scalable MarTech solutions
•Control budgets, create business cases, and demonstrate ROI on technology investments
•Build strong relationships across product, engineering, and marketing stakeholder groups

Marketing TechnologyLeadSoftware DevelopmentResearch and AnalystSalesforceMarketing AutomationB2BHybridFull-timeAmsterdam

Core Qualifications

Technical (Must-have)

marketing automationSalesforce Marketing CloudSalesforce Data Cloudorchestration complexitydatabasesAPI integrationsCRMCMSB2B marketing

Soft Skills

influence without authorityproblem-solvingcommunicationself-starter mindset

Tools (Must-have)

Salesforce Marketing CloudSalesforce Data Cloud

Key Responsibilities

•Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement

•Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management

•Consult and coach cross-functional teams on marketing automation best practices

•Drive innovation by researching trends and designing scalable MarTech solutions

•Control budgets, create business cases, and demonstrate ROI on technology investments

•Build strong relationships across product, engineering, and marketing stakeholder groups