Integrated Content Strategist

Booking.com

Closed

Amsterdam

4 weeks ago

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Integrated Content Strategist

Booking.com seeks an Integrated Content Strategist to drive data-driven creative concepts for Booking Ads, turning partner opportunities into measurable revenue growth. This senior individual contributor role requires 8+ years in campaign strategy and digital media, operating independently within a hybrid schedule in Amsterdam.

HybridFull-timeSeniorAd StrategyDigital Media Planning

Integrated Content Strategist

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HybridFull-timeSeniorAd Strategy

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

ad strategydigital media planningperformance marketingsocialcampaign strategysearchvideoad-techanalyticsJiraprogrammatic display

Soft Skills

strategic thinkinganalyticalcommunicationstorytellingcross-functional collaborationproactiveorganizedreliablesolution-orientedhumble

Preferred Qualifications

Technical (Nice-to-have)

project management tools

Key Responsibilities

•Translate partner value propositions into compelling stories using data-driven concepts.
•Develop and guide singular and repeatable creative approaches to ensure brand tone adherence.
•Collaborate with external creatives and production teams to keep creative solutions front of mind in RFPs.
•Partner with Media Strategist and commercial sales team to develop comprehensive creative strategies for winning RFPs.
•Prioritize focus and effort, identifying and actioning highest opportunities as the creative catalyst.
•Develop deep understanding of partner needs through commercial sales team.
•Translate complex data sets into clear, actionable narratives and lead post-production wrap-ups.
•Act as the 'creative glue' between Sales, Creative and Operations for seamless campaign launches.
•Stay ahead of digital marketing trends, programmatic shifts, and travel landscape to provide consultative value.

Integrated Content StrategistBooking Adsdigital mediacampaign strategydata-drivenAmsterdamhybridseniormarketingcontent strategy

Key Responsibilities

•Translate partner value propositions into compelling stories using data-driven concepts.

•Develop and guide singular and repeatable creative approaches to ensure brand tone adherence.

•Collaborate with external creatives and production teams to keep creative solutions front of mind in RFPs.

•Partner with Media Strategist and commercial sales team to develop comprehensive creative strategies for winning RFPs.

•Prioritize focus and effort, identifying and actioning highest opportunities as the creative catalyst.

•Develop deep understanding of partner needs through commercial sales team.

•Translate complex data sets into clear, actionable narratives and lead post-production wrap-ups.

•Act as the 'creative glue' between Sales, Creative and Operations for seamless campaign launches.

•Stay ahead of digital marketing trends, programmatic shifts, and travel landscape to provide consultative value.