15 Apr 2026

B2B Marketing Specialist

Booking.com

Amsterdam

15 Apr 2026

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B2B Marketing Specialist role at Booking.com for Business in Amsterdam, focusing on customer activation and retention through lifecycle marketing. Requires 3+ years of B2B marketing experience, proficiency in Google tools, and strong analytical skills. Hybrid work model with no relocation assistance.

HybridFull-timeMid LevelB2B MarketingLifecycle Marketing

B2B Marketing Specialist

Apply

HybridFull-timeMid LevelB2B Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

3 years

Employment Type

Full-time

Experience Level

3+ years experience in B2B marketing

Core Qualifications

Technical (Must-have)

B2B marketinglifecycle marketingcustomer marketingretargetingemail marketingproduct marketingdata analysisanalyticsGoogle Display NetworkGTM

Soft Skills

analytical skillsdata-driven decision-makingentrepreneurial mindsetcreative mindsetflexibilityresiliencecommunication skillscommercial acumenindustry acumencross-functional collaboration

Tools (Must-have)

Google AdsGA4marketing automationCRM

Preferred Qualifications

Technical (Nice-to-have)

Hubspot

Key Responsibilities

•Initiate, scope and execute marketing campaigns and deliverables that contribute to customer acquisition, activation and retention targets
•Manage online paid marketing channels: propose, plan and implement paid marketing campaigns to activate and retain users
•Collaborating closely with internal teams, external agencies and partners to optimize the customer journey and develop workflows for onboarding, engagement, retention, and churn prevention sequences
•Build and support implementation of foundations, such as automations and frameworks, to drive scale and impact
•Continuously optimise through experimentation and documenting results and learnings
•Conduct/ utilize research and data analysis to measure effectiveness, identify trends and use insights to drive continuous optimizations

B2B MarketingMarketing SpecialistSoftware DevelopmentPublic RelationsMarketingAnalystHybridFull-timeAmsterdamBooking.com

Core Qualifications

Technical (Must-have)

B2B marketinglifecycle marketingcustomer marketingretargetingemail marketingproduct marketingdata analysisanalyticsGoogle Display NetworkGTM

Soft Skills

analytical skillsdata-driven decision-makingentrepreneurial mindsetcreative mindsetflexibilityresiliencecommunication skillscommercial acumenindustry acumencross-functional collaboration

Tools (Must-have)

Google AdsGA4marketing automationCRM

Key Responsibilities

•Initiate, scope and execute marketing campaigns and deliverables that contribute to customer acquisition, activation and retention targets

•Manage online paid marketing channels: propose, plan and implement paid marketing campaigns to activate and retain users

•Collaborating closely with internal teams, external agencies and partners to optimize the customer journey and develop workflows for onboarding, engagement, retention, and churn prevention sequences

•Build and support implementation of foundations, such as automations and frameworks, to drive scale and impact

•Continuously optimise through experimentation and documenting results and learnings

•Conduct/ utilize research and data analysis to measure effectiveness, identify trends and use insights to drive continuous optimizations