Amersfoort
2 weeks ago

Marketing Lead
BIQH
Amersfoort
2 weeks ago
Marketing Lead
BIQH is seeking a Marketing Lead to own marketing execution, translate positioning into campaigns and events, and drive commercial growth. The role requires 3-5 years B2B SaaS marketing experience and fluency in Dutch and English, based in Amersfoort.
AIHybridFull-timeMid LevelB2B MarketingProduct Marketing
Marketing Lead
BIQH is seeking a Marketing Lead to own marketing execution, translate positioning into campaigns and events, and drive commercial growth. The role requires 3-5 years B2B SaaS marketing experience and fluency in Dutch and English, based in Amersfoort.
AIHybridFull-timeMid LevelB2B Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B MarketingProduct MarketingContent CreationCampaign ManagementEvent PlanningWebinar ProductionSales EnablementWebsite ManagementAI ToolsDutchEnglish
Soft Skills
AmbitiousCuriousHands-on MentalityStructuring InformationDriving InitiativesIndependently OrganizedCommercial Mindset
Preferred Qualifications
Technical (Nice-to-have)
Fintech ExperienceMarket Data Knowledge
Key Responsibilities
- Own the marketing elements of the sales & marketing plan.
- Work with sales to translate market developments into campaigns and events.
- Strengthen positioning and messaging across website, presentations, and sales collateral.
- Translate complex market data topics into clear, relevant content for financial institutions.
- Plan and execute roundtables, webinars, and thought leadership initiatives.
- Improve and maintain the quality and effectiveness of the website and digital presence.
- Contribute to generating qualified commercial opportunities.
- Monitor market developments and turn insights into marketing initiatives.
- Identify industry developments and manage campaigns, content, events, and sales enablement.
- Manage external agencies and suppliers.
- Support the Product Marketer and maintain marketing quality.
- Explore how AI can improve marketing effectiveness and scalability.
Marketing LeadB2B SaaSFintechMarketing ExecutionContent MarketingEventsCampaignsHybridAmersfoortNetherlands