Amersfoort
1 week ago
B2B SaaS Marketing Lead
BIQH
Amersfoort
1 week ago
B2B SaaS Marketing Lead
BIQH is seeking a B2B SaaS Marketing Lead to own marketing execution, translate positioning into campaigns and events, and drive commercial growth. The role requires 3-5 years of B2B SaaS marketing experience, hands-on mentality, and fluency in Dutch and English. Hybrid working from Amersfoort.
AIHybridFull-timeMid LevelB2B SaaS MarketingProduct Marketing
B2B SaaS Marketing Lead
BIQH is seeking a B2B SaaS Marketing Lead to own marketing execution, translate positioning into campaigns and events, and drive commercial growth. The role requires 3-5 years of B2B SaaS marketing experience, hands-on mentality, and fluency in Dutch and English. Hybrid working from Amersfoort.
AIHybridFull-timeMid LevelB2B SaaS Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B SaaS marketingProduct marketingContent creationWebsite managementMarketing campaignsEvent planningSales enablementAI toolsDutchEnglish
Soft Skills
AmbitiousCuriousHands-on mentalityDrive to get things doneAbility to organize multiple initiativesCommercial interestChallenging input
Preferred Qualifications
Technical (Nice-to-have)
FintechFinancial servicesMarket data
Key Responsibilities
- Own the marketing elements of our sales & marketing plan and ensure initiatives are executed effectively and consistently.
- Work closely with sales to translate market developments and commercial opportunities into targeted campaigns, content and events.
- Strengthen how BIQH's positioning and messaging are reflected across our website, presentations, sales collateral and other customer-facing materials.
- Translate complex market data topics into clear, relevant and compelling content for financial institutions.
- Drive the planning and execution of roundtables, webinars and other thought leadership initiatives.
- Improve and maintain the quality, consistency and effectiveness of our website and digital presence.
- Contribute to the generation of qualified commercial opportunities by increasing BIQH's visibility, credibility and relevance within our target market.
- Monitor market developments, customer feedback and industry trends, and translate insights into concrete marketing initiatives.
- Identify relevant industry developments and commercial opportunities, and take ownership of turning them into campaigns, content, events and sales enablement activities that support commercial growth.
- Manage external agencies and suppliers where required, ensuring high-quality delivery and commercial relevance.
- Work closely with and support our Product Marketer, helping to prioritise activities and maintain a consistent level of quality across marketing output.
- Continuously explore how AI can improve the effectiveness, quality and scalability of our marketing activities.
B2B SaaSMarketing LeadFintechHybridAmersfoortContent creationCampaignsEventsAI