1 week ago

(Marketing) Senior Partner Marketing Manager

Backbase

Amsterdam

1 week ago

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Backbase is seeking a Senior Partner Marketing Manager to own the global Partner Marketing programme, focusing on growing the Marketing Development Fund (MDF), embedding partners into all go-to-market motions, and building the foundation for scalable partner marketing. The role requires 8+ years of experience in partner, alliance, or channel marketing at a Fintech or Enterprise SaaS scale, with a strategic and commercial mindset.

AI-enabledOn-siteFull-timeSeniorPartner MarketingAlliance Marketing

(Marketing) Senior Partner Marketing Manager

Apply

AI-enabledOn-siteFull-timeSeniorPartner Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Partner MarketingAlliance MarketingChannel MarketingMarketing Development Fund (MDF)Go-to-Market StrategyAccount-Based Marketing (ABM)Demand GenerationSalesforcePartner ManagementStrategic PlanningROI AnalysisEvent MarketingAI-first

Soft Skills

Strategic thinkingCommercial mindsetBias for actionGlobal fluencyNegotiationLeadership

Key Responsibilities

•Own, grow, and innovate on MDF, managing inbound and outbound MDF, setting allocation logic, approval rhythm, and reporting cadence.
•Track every dollar to pipeline in Salesforce.
•Expand MDF inflows year on year, unlock new partner co-invest commitments, negotiate uplift with strategic partners, and use ROI evidence to defend and grow the fund.
•Build new ways to deploy MDF beyond traditional co-marketing spend, including joint bets on high-impact plays.
•Embed partner motions into every Backbase programme, including Banking Reinvented, ENGAGE, regional events, GTM launches, and customer marketing.
•Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns.
•Work with PMM and Analyst Relations on co-branded narratives, elevating partners into Backbase's flagship moments and vice versa.
•Author the global partner marketing framework, including tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks.
•Align the marketing framework with the underlying partner programme, including contracts, incentives, and certification tiers.
•Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work.

Partner MarketingAlliance MarketingChannel MarketingFintechEnterprise SaaSMDFGTMABMDemand GenSenior

Core Qualifications

Technical (Must-have)

Soft Skills

Strategic thinkingCommercial mindsetBias for actionGlobal fluencyNegotiationLeadership

Key Responsibilities

•Own, grow, and innovate on MDF, managing inbound and outbound MDF, setting allocation logic, approval rhythm, and reporting cadence.

•Track every dollar to pipeline in Salesforce.

•Expand MDF inflows year on year, unlock new partner co-invest commitments, negotiate uplift with strategic partners, and use ROI evidence to defend and grow the fund.

•Build new ways to deploy MDF beyond traditional co-marketing spend, including joint bets on high-impact plays.

•Embed partner motions into every Backbase programme, including Banking Reinvented, ENGAGE, regional events, GTM launches, and customer marketing.

•Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns.

•Work with PMM and Analyst Relations on co-branded narratives, elevating partners into Backbase's flagship moments and vice versa.

•Author the global partner marketing framework, including tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks.

•Align the marketing framework with the underlying partner programme, including contracts, incentives, and certification tiers.

•Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work.