Amsterdam
2 weeks ago
ABM Manager
Backbase
Amsterdam
2 weeks ago
ABM Manager
ABM Manager needed for Backbase's Europe North West region to drive growth across strategic accounts. Requires proven enterprise B2B ABM or field marketing experience, sales partnership, and hands-on AI tool usage. Hybrid role based in Amsterdam.
AI-enabledHybridFull-timeEntry LevelAccount-Based MarketingField Marketing
ABM Manager
ABM Manager needed for Backbase's Europe North West region to drive growth across strategic accounts. Requires proven enterprise B2B ABM or field marketing experience, sales partnership, and hands-on AI tool usage. Hybrid role based in Amsterdam.
AI-enabledHybridFull-timeEntry LevelAccount-Based Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
Account-Based MarketingField MarketingDemand GenerationAI toolsMarketing technologyProject Management
Soft Skills
Commercial acumenCross-functional stakeholder skills
Preferred Qualifications
Technical (Nice-to-have)
SaaSFintechBankingEnterprise technology
Key Responsibilities
- Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey
- Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities
- Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals
- Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting
- Measure account engagement, progression, pipeline creation, and opportunity acceleration
ABMField MarketingB2BEnterpriseAISaaSFintechBankingHybridAmsterdam