2 weeks ago

Marketing Manager, RTD & Ignition Europe

Bacardi

Rotterdam

2 weeks ago

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Bacardi seeks a Marketing Manager for RTD & Ignition Europe in Rotterdam to build the European RTD strategy and drive Breezer and Eristoff brands. The role involves leading Integrated Activity Plans, managing P&L, executing BTL programs, and accelerating NPD. Requires brand management experience, financial acumen, and stakeholder management skills.

On-siteFull-timeMid LevelConsumer & Customer Brand ManagementFinancial Acumen

Marketing Manager, RTD & Ignition Europe

Apply

On-siteFull-timeMid LevelConsumer & Customer Brand Management

Salary

Not specified

Work Location

Rotterdam, South Holland, Netherlands, NL

Work Model

On-site

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Consumer & Customer brand managementFinancial acumenP&L managementCommercial and/or Customer MarketingDigital businessBTLDigitalInnovationPromotionsEventsMediaInfluencerStakeholder managementCommunication (written, verbal, presentations)Numerical, insight and analytical skills

Soft Skills

Hands-on mentalityResilientTeam integrationProblem solvingDigitally savvySelf-awarenessPeople agilityResults agilityMental agilityChange agilityCuriosityCreativityGrowth mindset

Key Responsibilities

•Build regional RTD strategy in collaboration with Brand Director, global and markets to plan for next 10 years
•Support and lead key innovation projects across brands and RTD to accelerate Bacardi's growth
•Lead the execution of this years' Integrated Brand Plans (IAP) coordinated with cross functional teams
•Support the build of next years' IAP together with the region, global & cross functional team
•Plan & build consumer centric brand experiences in line with the approved IAP
•Work with markets and regional/global team to influence asset creation
•Use effective research and data analytics to identify insights that drive growth
•Adopt a listen, make, deploy approach to deliver consumer centric content
•Measure and evaluate brand performance and continuously optimise brand spend
•Feed into and support the development of regional and global toolkits and localise these
•Consult with key local stakeholders on brand/category plans and activities
•Execute BTL tools across region with consistency and commonality between market

Marketing ManagerRTDIgnitionBreezerEristoffBeverageRotterdamBrand ManagementIntegrated Activity PlanInnovation

Core Qualifications

Technical (Must-have)

Soft Skills

Hands-on mentalityResilientTeam integrationProblem solvingDigitally savvySelf-awarenessPeople agilityResults agilityMental agilityChange agilityCuriosityCreativityGrowth mindset

Key Responsibilities

•Build regional RTD strategy in collaboration with Brand Director, global and markets to plan for next 10 years

•Support and lead key innovation projects across brands and RTD to accelerate Bacardi's growth

•Lead the execution of this years' Integrated Brand Plans (IAP) coordinated with cross functional teams

•Support the build of next years' IAP together with the region, global & cross functional team

•Plan & build consumer centric brand experiences in line with the approved IAP

•Work with markets and regional/global team to influence asset creation

•Use effective research and data analytics to identify insights that drive growth

•Adopt a listen, make, deploy approach to deliver consumer centric content

•Measure and evaluate brand performance and continuously optimise brand spend

•Feed into and support the development of regional and global toolkits and localise these

•Consult with key local stakeholders on brand/category plans and activities

•Execute BTL tools across region with consistency and commonality between market