Rotterdam
28 May 2026
Customer Marketing Manager, Global Travel Retail
Bacardi
Rotterdam
28 May 2026
Customer Marketing Manager, Global Travel Retail
Bacardi seeks a Customer Marketing Manager for Global Travel Retail in Rotterdam. The role drives brand and commercial growth through high-impact customer programmes, matrix leadership, and data-driven optimization.
On-siteFull-timeSenior
Customer Marketing Manager, Global Travel Retail
Bacardi seeks a Customer Marketing Manager for Global Travel Retail in Rotterdam. The role drives brand and commercial growth through high-impact customer programmes, matrix leadership, and data-driven optimization.
On-siteFull-timeSenior
Salary
Not specified
Core Qualifications
Soft Skills
Stakeholder managementRelationship-buildingCommercial acumenAnalytical acumenPrioritisationDecision-makingCreativitySolution-orientedCommunicationStorytelling
Key Responsibilities
- Lead best-in-class execution across Global Travel Retail, delivering impactful brand activations and visibility
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams
- Translate brand strategy and shopper insights into impactful customer programmes
- Own end-to-end customer and activity planning, partnering with Sales and Finance
- Lead measurement & evaluation (M&E), building a strong performance culture
- Manage A&P investment, ensuring disciplined planning, tracking, and optimisation
- Lead and inspire agency and external partners
- Build deep channel and customer expertise, acting as a trusted advisor
- Strengthen capability across the organisation, supporting advocacy programmes and brand ambassadors
Customer MarketingGlobal Travel RetailBeverageFMCGMarketingSalesRotterdamOn-siteSeniorFull-time