Amsterdam
1 week ago
Snr. Marketing Manager, Enterprise ABM EMEA
Ashby
Amsterdam
1 week ago
Snr. Marketing Manager, Enterprise ABM EMEA
Ashby is seeking a Senior Marketing Manager to lead enterprise ABM demand generation in EMEA. The role involves defining strategy, building prospect journeys, and executing campaigns with a focus on meaningful engagement. The ideal candidate is a first-principles thinker who combines data and creative thinking.
RemoteFull-timeSeniorABMDemand Generation
Snr. Marketing Manager, Enterprise ABM EMEA
Ashby is seeking a Senior Marketing Manager to lead enterprise ABM demand generation in EMEA. The role involves defining strategy, building prospect journeys, and executing campaigns with a focus on meaningful engagement. The ideal candidate is a first-principles thinker who combines data and creative thinking.
RemoteFull-timeSeniorABM
Salary
Not specified
Core Qualifications
Technical (Must-have)
ABMDemand GenerationMarketing StrategyCampaign ManagementData AnalysisSales AlignmentContent StrategyCreative DevelopmentEvent MarketingExperimentationAI6sense
Soft Skills
CuriosityAdaptabilityAutonomyCreativityTasteTrust-buildingProactiveResourcefulLow egoAmbition
Key Responsibilities
- Partner with Ben to define EMEA Enterprise ABM strategy and channels.
- Research and build prospect journey maps for target accounts.
- Develop messaging, content, and creative with support from PMM, content, and creative teams.
- Work with sales and revenue operations to build target account lists and own the methodology.
- Manage agency partners, including gifting agency Wildcard.
- Execute strategy including coordinating dinners, activations, ancillary conference events, and stunts.
- Apply experimentation framework to run short sprints and localise content for EMEA markets.
MarketingABMEnterpriseEMEADemand GenerationRemoteFull-timeSeniorSaaSTech