26 Mar 2026

Senior Demand Generation Manager, Global

Adyen

Amsterdam

26 Mar 2026

Apply

Senior Demand Generation Manager, Global role at Adyen's Amsterdam office. Requires 8+ years of B2B marketing and demand generation experience. Focus on orchestrating excellence across demand generation teams, transforming local successes into scalable global frameworks.

HybridFull-timeSeniorB2B MarketingDemand Generation

Senior Demand Generation Manager, Global

Apply

HybridFull-timeSeniorB2B Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid. Office-first company, value in-person collaboration; we do not offer remote-only roles.

Experience Required

8 years

Employment Type

Full-time

Experience Level

8+ years of experience. B2B marketing and demand generation experience as a requirement.

Core Qualifications

Technical (Must-have)

B2B marketingdemand generationaudience intelligencemeasurementKPIs

Soft Skills

facilitationleadershipstrategic thinkingself-startingself-motivatedmultitaskingprioritizationcollaboration

Tools (Must-have)

MarTech stackdashboardaudience intelligence tools

Key Responsibilities

•Act as the primary lead for our 10+ local Demand Generation Managers
•Build and nurture a connected community through collaboration, knowledge-sharing, onboarding and more
•Support scaling innovative and effective campaign ideas from local offices into global strategies
•Partner with Revenue Operations to ensure our global MarTech stack supports the community’s needs
•Lead initiatives on measurement, dashboard, tooling and more
•Create scalable best practices to guide the demand generation community
•Collaborate with our product marketing, content and design teams
•Leverage audience intelligence tools to analyze audience behaviors, interests, and media consumption habits
•Ensure demand generation campaigns align with the overall marketing strategy
•Educate the marketing organization on measuring success through clear, effective KPIs
•Analysing cross market data, preparing insights to present during QBRs

SeniorDemand Generation ManagerGlobalMarketingFinancial ServicesB2BMarTechAmsterdamHybridFull-time

Key Responsibilities

•Act as the primary lead for our 10+ local Demand Generation Managers

•Build and nurture a connected community through collaboration, knowledge-sharing, onboarding and more

•Support scaling innovative and effective campaign ideas from local offices into global strategies

•Partner with Revenue Operations to ensure our global MarTech stack supports the community’s needs

•Lead initiatives on measurement, dashboard, tooling and more

•Create scalable best practices to guide the demand generation community

•Collaborate with our product marketing, content and design teams

•Leverage audience intelligence tools to analyze audience behaviors, interests, and media consumption habits

•Ensure demand generation campaigns align with the overall marketing strategy

•Educate the marketing organization on measuring success through clear, effective KPIs

•Analysing cross market data, preparing insights to present during QBRs