3 weeks ago

Senior B2B Content Marketing Manager, Global

Adyen

Amsterdam

3 weeks ago

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Adyen is seeking a Senior B2B Content Marketing Manager to lead global content marketing initiatives for its financial technology platform. The role requires 8+ years of experience in content marketing, editorial, or strategic copywriting, ideally in B2B tech, fintech, or financial services, with strong strategic, project management, and AI fluency skills. This is an on-site, full-time position based in Amsterdam.

On-siteFull-timeSeniorContent MarketingEditorial

Senior B2B Content Marketing Manager, Global

Apply

On-siteFull-timeSeniorContent Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site; office-first company, no remote-only roles

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Content MarketingEditorialStrategic CopywritingProject ManagementData ProficiencySEOGEOAEOAI FluencyVideo StorytellingContent StrategyContent ProductionContent DistributionContent OptimizationNative-level English

Soft Skills

Strategic MindsetCollaborationCreativityBusiness AcumenStorytellingAudience-centricOwnershipOperational ExcellenceCommunicationAdaptability

Key Responsibilities

•Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals
•Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences
•Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials
•Collaborate closely with the Team Lead to build our global content strategy and engine
•Develop detailed project plans that outline resources, timelines, and milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines
•Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice
•Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts)
•Brief, review and manage video content
•Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition over time
•Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO)
•Regularly audit our content and report on data to measure the success of content and provide actionable insights for continuous improvement
•Support on identifying opportunities to scale content production through automation
•Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge

Content MarketingB2BFintechFinancial ServicesSeniorGlobalAmsterdamOn-siteFull-time

Core Qualifications

Technical (Must-have)

Soft Skills

Strategic MindsetCollaborationCreativityBusiness AcumenStorytellingAudience-centricOwnershipOperational ExcellenceCommunicationAdaptability

Key Responsibilities

•Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals

•Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences

•Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials

•Collaborate closely with the Team Lead to build our global content strategy and engine

•Develop detailed project plans that outline resources, timelines, and milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines

•Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice

•Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts)

•Brief, review and manage video content

•Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition over time

•Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO)

•Regularly audit our content and report on data to measure the success of content and provide actionable insights for continuous improvement

•Support on identifying opportunities to scale content production through automation

•Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge