Nijverdal
4 days ago
Senior Product Marketing Manager
12Build
Nijverdal
4 days ago
Senior Product Marketing Manager
Senior Product Marketing Manager needed to drive European growth for a SaaS platform. Requires 5-7 years B2B SaaS Product Marketing experience and proven GTM track record. Role is on-site in Nijverdal, Netherlands.
AIOn-siteFull-timeSeniorB2B SaaS Product MarketingGo-to-Market Strategy
Senior Product Marketing Manager
Senior Product Marketing Manager needed to drive European growth for a SaaS platform. Requires 5-7 years B2B SaaS Product Marketing experience and proven GTM track record. Role is on-site in Nijverdal, Netherlands.
AIOn-siteFull-timeSeniorB2B SaaS Product Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B SaaS Product MarketingGo-to-Market StrategyPositioning & MessagingSales EnablementCompetitive IntelligenceCustomer ResearchAI ToolingCross-functional CollaborationEnglishDutchGerman
Soft Skills
StorytellingCommercial MindsetAutonomyLeadershipCollaboration
Preferred Qualifications
Technical (Nice-to-have)
Construction Industry ExperienceProcurement SoftwareTendering SoftwareEuropean Market Expansion
Key Responsibilities
- Craft positioning and messaging per segment, persona, and market for general contractors, subcontractors, and suppliers across NL, BE, DE, and DK.
- Lead end-to-end go-to-market execution for new product releases and feature launches.
- Develop battlecards and competitive intelligence for sales and positioning.
- Optimize internal journeys for Sales & CS and external self-guided buyer journeys.
- Track and report on marketing-driven metrics related to feature adoption and retention.
- Ensure regional GTM alignment with local teams across Europe.
Senior Product Marketing ManagerB2B SaaSProduct MarketingGTM StrategyEuropean GrowthConstruction IndustryNijverdalOn-site