Nijverdal
22 Jun 2026
Senior Product Marketing Manager
12Build
Nijverdal
22 Jun 2026
Senior Product Marketing Manager
Senior Product Marketing Manager needed to drive European growth for a B2B SaaS platform. Requires 5-7 years of B2B SaaS product marketing experience, strong GTM track record, and fluency in English. Based in Nijverdal, Netherlands.
AI-enabledHybridFull-timeSeniorB2B SaaS Product MarketingGo-to-Market Strategy
Senior Product Marketing Manager
Senior Product Marketing Manager needed to drive European growth for a B2B SaaS platform. Requires 5-7 years of B2B SaaS product marketing experience, strong GTM track record, and fluency in English. Based in Nijverdal, Netherlands.
AI-enabledHybridFull-timeSeniorB2B SaaS Product Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
B2B SaaS Product MarketingGo-to-Market StrategyPositioningMessagingSales EnablementCompetitive IntelligenceCustomer ResearchWin/Loss AnalysisAI ToolingCross-functional CollaborationEnglish
Soft Skills
StorytellingCommercial MindsetAutonomyStrategic ThinkingLeadershipCollaboration
Preferred Qualifications
Technical (Nice-to-have)
DutchGermanConstruction IndustryProcurement SoftwareTendering Software
Key Responsibilities
- Craft positioning and messaging per segment, persona, and market for general contractors, subcontractors, and suppliers across NL, BE, DE, and DK.
- Lead end-to-end go-to-market execution for new product releases and feature launches.
- Develop battlecards and competitive intelligence for sales and positioning.
- Optimize internal and external buyer journeys for Sales, CS, and prospects.
- Track and report on marketing-driven metrics related to feature adoption and retention.
- Ensure regional GTM alignment with local teams across Europe.
Product MarketingB2B SaaSSeniorGTMEuropean GrowthConstructionHybridNijverdal