Senior Lifecycle Marketing Manager
n8n
Netherlands
8 Apr 2026
Netherlands
8 Apr 2026
Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager role at n8n, a workflow orchestration platform. The position involves owning lifecycle strategy across onboarding, activation, retention, and expansion, with a focus on data-driven programs and experimentation. Requires proven experience in B2B SaaS lifecycle or CRM programs and hands-on marketing automation tools.
Remote
Full-time
Senior
Lifecycle
CRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
lifecycleCRMmarketing automationdata-drivenproduct usageretentionrevenue outcomes
Soft Skills
cross-functional collaborationclear writingsystems thinkingshipping things
Tools (Must-have)
Customer.io
Preferred Qualifications
Technical (Nice-to-have)
PLGopen sourcefreemium sales motionsworkflow automationdeveloper tooling
Key Responsibilities
- Own lifecycle strategy across onboarding, activation, retention, and expansion
- Define stages, identify key moments, and set success metrics
- Build programs to hit success metrics
- Design programs grounded in real usage data, behavioral signals, and customer patterns
- Support expansion by building contextual lifecycle messaging alongside Sales and Customer Success
- Run structured tests across messaging, sequencing, timing, and segmentation
- Use learnings from experiments to improve continuously
SeniorLifecycle MarketingMarketing ManagerB2B SaaSSoftware DevelopmentRemoteMarketing AutomationCustomer.ioPLGOpen Source