Regional Marketing Manager

Minor Hotels

Newcastle

4 weeks ago

Newcastle

4 weeks ago

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Regional Marketing Manager

Regional Marketing Manager role at Minor Hotels, requiring at least 5 years of hospitality marketing experience. Responsibilities include leading multi-channel marketing for three regional properties in Hunter Valley and Snowy Mountains, driving revenue and brand awareness.

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On-site

Full-time

Senior

Marketing

Salary

Not specified

Work Location

Newcastle, New South Wales, Australia, AU

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

At least 5 years’ experience in a Marketing Manager / Local Area Marketing Manager role

Core Qualifications

Technical (Must-have)

marketingPRsocial mediaadvertisingcopywritingcampaign developmentcreative developmentreportingproject managementrelationship management

Soft Skills

proactiveorganiational skillsanalyticalcreativeprocess-drivenenthusiasticcommitteddrivenpositive attitude

Key Responsibilities

•Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
•Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.
•Raise the awareness and reputation of each property and the overall brand locally.
•Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
•Identify, engage, and leverage external brand and partnership opportunities.
•Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
•Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
•Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
•Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.

Regional Marketing ManagerHospitalityMarketingFull-timeOn-siteAustraliaNew ZealandHunter ValleySnowy MountainsMulti-channel marketing

Key Responsibilities

•Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.

•Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.

•Raise the awareness and reputation of each property and the overall brand locally.

•Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.

•Identify, engage, and leverage external brand and partnership opportunities.

•Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.

•Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.

•Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.

•Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.