Performance Marketing Executive

Minor Hotels

Brisbane

5 days ago

Brisbane

5 days ago

Apply

Performance Marketing Executive

Minor Hotels is seeking a Performance Marketing Executive for their Brisbane CBD office. The role involves driving digital campaign planning, execution, and optimisation across Australia and New Zealand. Candidates should have proven experience in performance marketing and analytics, with expertise in GA4, Meta, and Google ad platforms.

Apply

On-site

Full-time

Mid Level

Google Analytics 4

Meta Ads

Salary

Not specified

Work Location

Brisbane, Queensland, Australia, AU

Work Model

On-site

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Google Analytics 4Meta AdsGoogle AdsSEOSEMdisplay advertisingconversion rate optimizationA/B testing

Soft Skills

analytical skillscommunication skillsattention to detailself-motivationproblem-solvingtime management

Tools (Must-have)

GA4MetaGoogle Ads

Preferred Qualifications

Technical (Nice-to-have)

hotel industry experience

Key Responsibilities

•Develop and implement a comprehensive digital performance marketing strategy.
•Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
•Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
•Execute and monitor the SEO strategy in collaboration with external agency partners.
•Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
•Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
•Manage paid listings on third-party websites, affiliate networks, and media platforms.
•Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
•Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations.
•Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates.

Performance MarketingDigital MarketingHospitalityBrisbaneFull-timeOn-siteGoogle AdsMeta AdsGA4Australia

Key Responsibilities

•Develop and implement a comprehensive digital performance marketing strategy.

•Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.

•Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.

•Execute and monitor the SEO strategy in collaboration with external agency partners.

•Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.

•Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.

•Manage paid listings on third-party websites, affiliate networks, and media platforms.

•Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.

•Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations.

•Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates.