Marketing Analyst
Landal
Amsterdam
2 weeks ago
Marketing Analyst
Marketing Analyst role at Landal, focusing on data-driven decision-making across marketing channels. Requires 3–5 years of experience in data analytics and digital marketing, with expertise in SQL, Python, Google stack, and data visualization tools. Offers a hybrid work model with flexible hours and benefits including a competitive salary, bonus scheme, and extensive development opportunities.
Hybrid
Full-time
Mid Level
SQL
Python
Salary
Not specified
Core Qualifications
Technical (Must-have)
SQLPythonRExcelTableauPower BIBigQueryGA4statistical analysispredictive modelling
Soft Skills
analytical skillscritical mindsetcommunication skillscuriouseager to learn
Tools (Must-have)
Google stackmarketing automation platformsCRM platforms
Preferred Qualifications
Technical (Nice-to-have)
AI tooling
Key Responsibilities
- Assess and evaluate the effectiveness of marketing programs and campaigns across channels
- Analyse historical data, identify patterns and trends, and provide insights to support decision-making
- Apply statistical techniques and forecasting models to predict marketing outcomes and optimize strategies
- Conduct A/B testing and deep-dive analyses on customer behavior, campaign performance, and market trends
- Develop and maintain standardized dashboards and reports to support marketing teams
- Create ad hoc analyses and translate data into actionable recommendations for stakeholders
- Ensure consistent definitions and frameworks for KPI’s across marketing domains
- Own UTM tagging standards and ensure accurate end-to-end marketing tracking in collaboration with external vendors
- Contribute to attribution modeling and Unified Marketing Measurement (UMM) development
- Deliver clear, visually compelling reports and dashboards that are easy to understand and actionable
Marketing AnalystTravel ArrangementsMarketing and SalesData AnalyticsDigital MarketingSQLPythonGoogle StackTableauHybrid