Brand Manager
Kraft Heinz
Auckland
1 week ago
Brand Manager
Brand Manager position at Kraft Heinz in Auckland, New Zealand. Leads brand NPD, strategy development, and marketing campaigns. Requires FMCG marketing experience and full working rights in New Zealand.
Hybrid
Full-time
Mid Level
NPD
P&L Management
Salary
Not specified
Core Qualifications
Technical (Must-have)
NPDP&L managementconsumer insightsdata-driven decision makingIRINielsen
Soft Skills
project managementanalytical skillsstakeholder managementproblem solvingresiliencycollaboration
Key Responsibilities
- Lead brand NPDs including idea generation, business plans, P&L management, go to market planning, and post launch audits
- Collaborate with Senior Brand Manager and Category Development on strategy development including one and three-year plan
- Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
- Develop and implement above the line and below the line activities for new product launches
- Develop impactful and breakthrough campaign creatives across ANZ
- Liaise with agencies to develop and execute marketing and advertising campaigns
- Monitor brand performance and develop consumer insights through research tools and reporting
- Support annual budgeting, quarterly forecasting and manage monthly A&P spend
- Communicate and coordinate across cross-functional teams including Sales, Operations and Management
Brand ManagerFMCGMarketingNPDAucklandHybridFull-timeKraft HeinzNew Zealand