Brand Manager

Kraft Heinz

Southbank

2 days ago

Southbank

2 days ago

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Brand Manager

Kraft Heinz is seeking a Brand Manager to join their Marketing team in Melbourne, Australia. This permanent full-time role involves leading brand NPDs, developing marketing strategies, and managing campaigns. The ideal candidate has strong FMCG brand marketing experience and analytical skills.

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Hybrid

Full-time

Mid Level

FMCG

NPD

Salary

Not specified

Work Location

Southbank, Victoria, Australia, AU

Work Model

3 days in office, 2 days remote

Employment Type

Full-time

Experience Level

Strong and proven experience in FMCG brand marketing

Core Qualifications

Technical (Must-have)

FMCGNPDP&L managementdata-driven decision makingIRINielsen

Soft Skills

project managementstakeholder managementproblem solvingresiliencycommunicationcollaboration

Key Responsibilities

•Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits
•Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan
•Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
•Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio
•Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ
•Liaise with agencies to develop & execute marketing & advertising campaigns
•Monitor brand performance and develop consumer insights through research tools and reporting
•Support annual budgeting, quarterly forecasting and manage monthly A&P spend
•Communication and coordination across cross-functional teams including Sales, Operations and Management

Brand ManagerMarketingFMCGFood and BeverageAustraliaMelbourneHybridFull-timeKraft Heinz

Key Responsibilities

•Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits

•Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan

•Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management

•Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio

•Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ

•Liaise with agencies to develop & execute marketing & advertising campaigns

•Monitor brand performance and develop consumer insights through research tools and reporting

•Support annual budgeting, quarterly forecasting and manage monthly A&P spend

•Communication and coordination across cross-functional teams including Sales, Operations and Management