Senior Product Marketing Manager (AIR)

JetBrains

Amsterdam

1 week ago

Amsterdam

1 week ago

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Senior Product Marketing Manager (AIR)

JetBrains is seeking a Senior Product Marketing Manager for its AI-native development platform, Air. The role involves driving product positioning, onboarding, and go-to-market strategies for developers. Requires experience in product marketing for technical products and strong understanding of developer workflows.

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Hybrid

Full-time

Senior

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Senior

Key Responsibilities

•Drive Air positioning together with product teams and keep it coherent as the product evolves.
•Clarify what problems Air solves, how it fits into modern agentic development workflows, and communicate this value effectively to the market.
•Support the overall narrative around Air within the JetBrains developer ecosystem.
•Act as a source of truth for product messaging and materials for developer advocates, marketing, sales, and customer success teams.
•Analyze the agentic developer tool landscape to keep Air’s positioning and messaging competitive and relevant to the market.
•Improve the developer onboarding experience and activation journey.
•Identify friction points in the adoption funnel and work with product teams to address them.
•Own product education and adoption and develop materials and guidance that help developers get started with Air and discover more advanced workflows over time.
•Bring developer insights and market feedback to the product team to help shape product direction.
•Coordinate the go-to-market strategy for Air launches and major updates.
•Define use cases, target scenarios, and rollout strategies.
•Explain new capabilities to developers in a clear and practical way.
•Ensure internal teams have the knowledge and materials needed to represent Air effectively.
•Help develop internal product ambassadors by building strong product knowledge across the company.

Product MarketingDeveloper ToolsAIAgentic DevelopmentJetBrainsSeniorHybridAmsterdamFull-timeGo-to-market

Key Responsibilities

•Drive Air positioning together with product teams and keep it coherent as the product evolves.

•Clarify what problems Air solves, how it fits into modern agentic development workflows, and communicate this value effectively to the market.

•Support the overall narrative around Air within the JetBrains developer ecosystem.

•Act as a source of truth for product messaging and materials for developer advocates, marketing, sales, and customer success teams.

•Analyze the agentic developer tool landscape to keep Air’s positioning and messaging competitive and relevant to the market.

•Improve the developer onboarding experience and activation journey.

•Identify friction points in the adoption funnel and work with product teams to address them.

•Own product education and adoption and develop materials and guidance that help developers get started with Air and discover more advanced workflows over time.

•Bring developer insights and market feedback to the product team to help shape product direction.

•Coordinate the go-to-market strategy for Air launches and major updates.

•Define use cases, target scenarios, and rollout strategies.

•Explain new capabilities to developers in a clear and practical way.

•Ensure internal teams have the knowledge and materials needed to represent Air effectively.

•Help develop internal product ambassadors by building strong product knowledge across the company.