Global Head of Creative Excellence

JDE Peet's

Amsterdam

2 days ago

Amsterdam

2 days ago

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Global Head of Creative Excellence

JDE Peet's seeks a Global Head of Creative Excellence to define and lead the creative vision, operating model, and transformation roadmap. This senior leadership role requires 15+ years of FMCG experience and expertise in agency management, production economics, and large-scale creative transformation. Based in Amsterdam, this on-site full-time position drives creative innovation and brand growth across global markets.

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On-site

Full-time

Director

Creative Operating Models

Agency Management

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

15 years

Employment Type

Full-time

Experience Level

15+ years of leadership experience within global FMCG or consumer-focused organizations

Core Qualifications

Technical (Must-have)

creative operating modelsagency managementproduction economicsnon-working media governancelarge-scale transformationcreative innovationcreative automationGenAI-enabled production

Soft Skills

stakeholder managementinfluencingleadershipstrategic thinkingagility

Key Responsibilities

•Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
•Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
•Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
•Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
•Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
•Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Global Head of Creative ExcellenceFMCGcoffeebrand buildingcreative operationsagency managementtransformationAmsterdamon-sitedirector

Key Responsibilities

•Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.

•Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.

•Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.

•Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.

•Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.

•Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.