Digital Marketing Manager

IQVIA

Amsterdam

3 weeks ago

Amsterdam

3 weeks ago

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Digital Marketing Manager

Digital Marketing Manager needed to lead cross-portfolio digital strategy for a high-profile IQVIA-Pharma strategic alliance. Focus on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands. Requires 5+ years' experience in pharma digital marketing or omnichannel roles, with strong understanding of CRM-led engagement and digital content ecosystems.

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On-site

Full-time

Senior

Digital Marketing

Omnichannel

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years’ experience in pharma digital marketing or omnichannel roles

Core Qualifications

Technical (Must-have)

digital marketingomnichannelCRMdigital content ecosystemsmultichannel activationdataanalyticsoptimizationstakeholder managementstrategic thinking

Soft Skills

stakeholder managementcredibilitycomfortable operating in a matrixability to balance strategic thinking with operational delivery

Tools (Must-have)

VeevaSalesforceAdobe

Key Responsibilities

•Own and drive portfolio-level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectives
•Define scalable digital plays deployable across brands and adaptable locally
•Translate strategy into clear, actionable guidance for brand teams and markets
•Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and rep-triggered activation
•Partner with Brand Managers to embed coherent, data-driven digital journeys into brand plans
•Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure high-quality, compliant execution
•Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and markets
•Set standards for content usage, channel orchestration, measurement, and optimization
•Leverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization
•Equip markets with practical tools, playbooks, and best-practice guidance
•Support training for brand, field, and digital teams
•Act as a thought partner, helping markets shift from activity-based execution to impact-driven digital engagement

Digital MarketingMarketing ServicesPharmaSpecialty CareImmunologyOmnichannelCRMVeevaSalesforceAdobe

Core Qualifications

Technical (Must-have)

digital marketingomnichannelCRMdigital content ecosystemsmultichannel activationdataanalyticsoptimizationstakeholder managementstrategic thinking

Soft Skills

stakeholder managementcredibilitycomfortable operating in a matrixability to balance strategic thinking with operational delivery

Tools (Must-have)

VeevaSalesforceAdobe

Key Responsibilities

•Own and drive portfolio-level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectives

•Define scalable digital plays deployable across brands and adaptable locally

•Translate strategy into clear, actionable guidance for brand teams and markets

•Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and rep-triggered activation

•Partner with Brand Managers to embed coherent, data-driven digital journeys into brand plans

•Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure high-quality, compliant execution

•Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and markets

•Set standards for content usage, channel orchestration, measurement, and optimization

•Leverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization

•Equip markets with practical tools, playbooks, and best-practice guidance

•Support training for brand, field, and digital teams

•Act as a thought partner, helping markets shift from activity-based execution to impact-driven digital engagement