Marketing & Business Development Manager – ANZ & APAC - IFS Softeon
IFS
Melbourne
1 week ago
Marketing & Business Development Manager – ANZ & APAC - IFS Softeon
IFS Softeon is seeking a Marketing & Business Development Manager to drive growth across ANZ & APAC. The role involves demand generation, pipeline development, events, and campaigns to increase brand awareness for cloud-native warehouse solutions. Requires 5+ years of B2B marketing experience and the right to work in Australia.
Hybrid
Full-time
Mid Level
HubSpot
6sense
Salary
Not specified
Core Qualifications
Technical (Must-have)
HubSpot6senseSalesforceMarketo
Soft Skills
communicationcollaborationorganizational skillsproject managementdata-drivenstrategic thinking
Tools (Must-have)
HubSpot6senseSalesforceMarketo
Key Responsibilities
- Work closely with the ANZ sales team to generate pipeline and increase market awareness of Softeon solutions.
- Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across ANZ & APAC.
- Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team.
- Maintain and manage marketing systems such as HubSpot and 6sense to track campaigns, leads, and engagement.
- Analyze market trends and competitive positioning within the supply chain and warehouse technology market.
- Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies.
- Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars.
- Work with domain experts to create thought leadership content, case studies, and industry insights.
- Manage Softeon’s regional marketing content and communications across the ANZ & APAC market.
- Identify and manage Softeon participation in industry events, trade shows, and conferences across the region.
MarketingBusiness DevelopmentANZAPACWMSSupply ChainB2BSaaSHybridMelbourne