Senior Inbound Marketing Specialist
Fever
Melbourne
3 days ago
Senior Inbound Marketing Specialist
Fever, a leading tech platform for culture and live entertainment, is seeking a Senior Inbound Marketing Specialist to join their CRM team in Melbourne. The role involves developing and executing CRM strategies across multiple channels to drive customer engagement and retention.
Hybrid
Full-time
Mid Level
Salesforce Marketing Cloud
Mailchimp
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingdynamic templates
Soft Skills
copywritinganalyticaldata-drivencommercially savvyorganizedresponsibleproactivetime managementteamworkmotivation
Tools (Must-have)
Salesforce Marketing CloudMailchimpSendgrid
Key Responsibilities
- Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan leveraging email, push notifications, and in-app messages.
- Continuously refine multi-channel comms and develop retention strategies to deliver outstanding customer experience.
- Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points, defining key client segments.
- Ensure all campaigns have clearly defined success metrics that are tracked and analysed; own weekly/monthly reporting and ad hoc deep dives.
MarketingCRMSalesforce Marketing CloudEmail MarketingDigital MarketingHybridFull-timeMelbourne