Senior Customer Lifecycle Specialist
Fever
Melbourne
1 week ago
Senior Customer Lifecycle Specialist
Senior Customer Lifecycle Specialist needed for Fever's Melbourne team. The role involves managing CRM strategy and multi-channel communications to drive customer retention and engagement. Requires 3+ years experience in Digital Marketing and CRM.
Hybrid
Full-time
Mid Level
Salesforce Marketing Cloud
Mailchimp
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingCRM
Soft Skills
copywritinganalyticaldata-drivenorganizedproactivetime managementteamwork
Key Responsibilities
- Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
- Continuously refine multi-channel comms and develop retention strategies to deliver an outstanding customer experience.
- Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
- Ensure that all campaigns have clearly defined success metrics that are tracked and analysed; own the weekly/monthly reporting and ad hoc deep dives.
SeniorCRMDigital MarketingCustomer LifecycleSalesforce Marketing CloudHybridMelbourneFever