Senior CRM Specialist

Fever

Melbourne

3 days ago

Melbourne

3 days ago

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Senior CRM Specialist

Fever, a leading tech platform for culture and live entertainment, seeks a Senior CRM Specialist to join its Marketing & Growth team in Melbourne. The role involves developing and executing CRM strategies across email, push, and in-app channels to drive customer engagement and retention. Candidates need 2-3 years of CRM experience, proficiency in Salesforce Marketing Cloud, and strong analytical skills.

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Hybrid

Full-time

Senior

Salesforce Marketing Cloud

HTML

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Hybrid work setup: home office friendly with a central (Sydney; Melbourne) office location

Experience Required

3 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Salesforce Marketing CloudHTMLA/B testingdynamic templatesdata-driven marketing

Soft Skills

copywritinganalyticalcommercially savvyorganizedproactivetime managementteamwork

Tools (Must-have)

MailchimpSendgrid

Key Responsibilities

•Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan across email, push notifications, and in-app messages
•Continuously refine multi-channel comms and develop retention strategies to deliver outstanding customer experience
•Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points
•Define key client segments for improved targeting and CRM program effectiveness
•Ensure all campaigns have clearly defined success metrics that are tracked and analysed
•Own weekly/monthly reporting and ad hoc deep dives

CRMSalesforce Marketing CloudEmail MarketingPush NotificationsCustomer RetentionDigital MarketingHybridSeniorMelbourneFever

Key Responsibilities

•Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan across email, push notifications, and in-app messages

•Continuously refine multi-channel comms and develop retention strategies to deliver outstanding customer experience

•Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points

•Define key client segments for improved targeting and CRM program effectiveness

•Ensure all campaigns have clearly defined success metrics that are tracked and analysed

•Own weekly/monthly reporting and ad hoc deep dives