
Senior CRM Specialist
Fever
Melbourne
3 days ago
Senior CRM Specialist
Fever, a leading tech platform for culture and live entertainment, seeks a Senior CRM Specialist to join its Marketing & Growth team in Melbourne. The role involves developing and executing CRM strategies across email, push, and in-app channels to drive customer engagement and retention. Candidates need 2-3 years of CRM experience, proficiency in Salesforce Marketing Cloud, and strong analytical skills.
Hybrid
Full-time
Senior
Salesforce Marketing Cloud
HTML
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudHTMLA/B testingdynamic templatesdata-driven marketing
Soft Skills
copywritinganalyticalcommercially savvyorganizedproactivetime managementteamwork
Tools (Must-have)
MailchimpSendgrid
Key Responsibilities
- Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan across email, push notifications, and in-app messages
- Continuously refine multi-channel comms and develop retention strategies to deliver outstanding customer experience
- Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points
- Define key client segments for improved targeting and CRM program effectiveness
- Ensure all campaigns have clearly defined success metrics that are tracked and analysed
- Own weekly/monthly reporting and ad hoc deep dives
CRMSalesforce Marketing CloudEmail MarketingPush NotificationsCustomer RetentionDigital MarketingHybridSeniorMelbourneFever