Email Marketing senior Specialist
Fever
Melbourne
1 week ago
Email Marketing senior Specialist
Fever seeks an Email Marketing Senior Specialist to manage CRM strategies using Salesforce Marketing Cloud. Requires 3+ years experience in digital marketing and CRM. Hybrid role based in Melbourne, Australia.
Hybrid
Full-time
Senior
Salesforce Marketing Cloud
HTML
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudHTMLESPsMailchimpSendgridA/B testingdynamic templates
Soft Skills
copywritinganalyticaldata-drivencommercially savvyorganizedresponsibleproactiveteam workmotivation
Key Responsibilities
- Manage activation of customer data for CRM strategy and communication plans across email, push notifications, and in-app messages
- Refine multi-channel comms and develop retention strategies
- Support CRM Manager in defining customer lifecycle and contact strategies
- Define key client segments for improved targeting and CRM program effectiveness
- Ensure campaigns have defined success metrics, tracked and analysed
- Own weekly/monthly reporting and ad hoc deep dives
Email MarketingCRMSalesforce Marketing CloudHybridMelbourneSeniorFull-timeDigital MarketingMarketing Automation