Email Marketing Senior Specialist
Fever
Melbourne
3 days ago
Email Marketing Senior Specialist
Fever, a leading tech platform for live entertainment, seeks an Email Marketing Senior Specialist for its CRM team. You will develop and execute CRM strategies, optimize multi-channel communications, and drive customer retention. Requires 2-3 years experience in digital marketing/CRM, Salesforce Marketing Cloud, and HTML.
Hybrid
Full-time
Mid Level
Salesforce Marketing Cloud
Mailchimp
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingCRMEmail marketingPush notificationsCustomer data
Soft Skills
copywritinganalyticaldata-drivenorganizedproactivetime managementteamworkmotivational
Tools (Must-have)
Salesforce Marketing CloudMailchimpSendgrid
Key Responsibilities
- Manage activation of customer data to develop and execute end-to-end CRM strategy and communications plan using email, push notifications, and in-app messages.
- Refine multi-channel communications and develop retention strategies to deliver outstanding customer experience.
- Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points, and define key client segments.
- Ensure campaigns have clearly defined success metrics, tracked and analysed; own weekly/monthly reporting and ad hoc deep dives.
Email MarketingCRMSalesforce Marketing CloudDigital MarketingSenior SpecialistSoftware DevelopmentMarketing and SalesHybridFull-timeMelbourne