Performance Lead
Eucalyptus
Sydney
6 days ago
Performance Lead
Eucalyptus seeks a Performance Lead to own paid media end-to-end for Juniper. This senior role requires deep performance marketing experience, analytical rigor, and cross-functional collaboration to drive customer acquisition growth. You will lead strategy across Meta, Google, YouTube, TikTok, and emerging platforms, while partnering with creative, product, and analytics teams.
Remote
Full-time
Senior
Performance Marketing
Paid Media
Salary
Not specified
Core Qualifications
Technical (Must-have)
Performance MarketingPaid MediaMetaGoogleYouTubeTikTokAttribution ModelsTest-and-Learn FrameworksIncrementality TestingMedia Mix Modelling
Soft Skills
AnalyticalProactiveCommercially MindedCross-functional InstinctsStructured ExperimenterCuriosity
Preferred Qualifications
Technical (Nice-to-have)
Incrementality TestingMedia Mix ModellingAdvanced Attribution Methodologies
Key Responsibilities
- Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms
- Drive creative-performance loops by partnering with creative teams to ideate, brief, test, and iterate on ad concepts
- Lead a rigorous test-and-learn roadmap with structured experiments
- Own performance analytics and reporting, translating data into actionable recommendations
- Champion measurement excellence across attribution, incrementality testing, and full-funnel tracking
- Influence cross-functional growth strategy with product, analytics, and senior leadership
Performance MarketingPaid MediaGrowthHealthcareDigital HealthMetaGoogleTikTokYouTubeSenior