Regional Marketing Manager ANZ

Essity

Melbourne

3 days ago

Melbourne

3 days ago

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Regional Marketing Manager ANZ

Essity is seeking a Regional Marketing Manager for Health & Medical ANZ to lead marketing strategy, portfolio performance, and commercial outcomes across Australia and New Zealand. This senior role requires a commercially minded marketing leader with healthcare or MedTech experience, strong people leadership, and a collaborative mindset to drive growth in a matrixed environment.

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Hybrid

Full-time

Senior

Marketing Strategy

Portfolio Optimization

Salary

Not specified

Work Location

Melbourne, Victoria, Australia, AU

Work Model

Hybrid

Experience Required

5 years

Employment Type

Full-time

Experience Level

proven senior marketing leadership experience, with at least 4-5 years of demonstrated people leadership capability

Core Qualifications

Technical (Must-have)

Marketing StrategyPortfolio OptimizationPricingInnovationChannel StrategyDemand GenerationeCommerceDigital MarketingProduct LaunchesISO 13485

Soft Skills

LeadershipCommercial AcumenStrategic ThinkingAnalytical SkillsCollaborationInfluenceExecution FocusCoaching

Key Responsibilities

•Take ownership of revenue, margin and EBITA performance across the Health & Medical portfolio
•Bring global strategy to life locally, creating marketing and growth plans that resonate in the ANZ market
•Unlock growth through thoughtful portfolio optimization, pricing, innovation and channel strategy
•Work closely with Sales to strengthen demand generation, improve conversion and support strong in-market execution
•Help shape and accelerate ANZ eCommerce and digital growth in partnership with the eCommerce team
•Lead integrated marketing activity across brands, channels and customer segments
•Deliver impactful product launches, relaunches and lifecycle initiatives that support customer and commercial outcomes
•Develop clear, compelling value propositions informed by clinical insight, customer needs and commercial understanding
•Support confident decision-making through accurate forecasting across products, channels and countries
•Adapt and localize global campaigns and assets to maximize relevance and impact for ANZ customers
•Lead, coach and support a high-performing marketing team (5 direct and 1 indirect report)
•Build marketing capability across insight generation, analytics and ROI discipline
•Encourage strong cross-functional collaboration across Sales, Operations and other key partners
•Work effectively within a regulated environment, supporting senior management responsibilities under ISO 13485 Quality Management Systems
•Live Essity’s values of care, courage, collaboration and commitment in every interaction

Regional Marketing ManagerHealth and MedicalMedical DevicesMedTechANZMarketingSalesLeadershipHybrid

Key Responsibilities

•Take ownership of revenue, margin and EBITA performance across the Health & Medical portfolio

•Bring global strategy to life locally, creating marketing and growth plans that resonate in the ANZ market

•Unlock growth through thoughtful portfolio optimization, pricing, innovation and channel strategy

•Work closely with Sales to strengthen demand generation, improve conversion and support strong in-market execution

•Help shape and accelerate ANZ eCommerce and digital growth in partnership with the eCommerce team

•Lead integrated marketing activity across brands, channels and customer segments

•Deliver impactful product launches, relaunches and lifecycle initiatives that support customer and commercial outcomes

•Develop clear, compelling value propositions informed by clinical insight, customer needs and commercial understanding

•Support confident decision-making through accurate forecasting across products, channels and countries

•Adapt and localize global campaigns and assets to maximize relevance and impact for ANZ customers

•Lead, coach and support a high-performing marketing team (5 direct and 1 indirect report)

•Build marketing capability across insight generation, analytics and ROI discipline

•Encourage strong cross-functional collaboration across Sales, Operations and other key partners

•Work effectively within a regulated environment, supporting senior management responsibilities under ISO 13485 Quality Management Systems

•Live Essity’s values of care, courage, collaboration and commitment in every interaction